IBIS Hotel: Fire engine

We now have all the rooms upgraded to the Sound-proof.

Advertising Agency: Shanghai Advertising limited
Creative Director: Gang Wang
Art Director: Eric Sun, Hao Yu
Copywriter: Gang Wang
Photographer: Michael Teo
Other additional credits: Abby Xu
Published: November 2008


patUDAY's picture
436 pencils

Very chocolate.

UDAYpatwardhan@+91 22 98206 54722

funky_frogii's picture
2536 pencils

dint understand/.........please explain.....because the rooms are soundproof,the fire engine is shooting light instead of alarm?

Infected by a virus called CREATIVE | "And ya I Love Everything"
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mrckais's picture
417 pencils

it think it's something like code language, like morse or something, the one whit the dog, i think its a sign language used by scouts, am i wrong?


Guest's picture

Soundproof's so efective u won't notice any sound, so they'll have to use other ways to communicate.

Guest's picture

great, so we'll burn to death bcz we can't hear the sirens? great reason to stay with this hotel...

Guest's picture

your comment has more concept than the campaign.

dave.swanson's picture
127 pencils

Does not work as good as the others do. its almost morbid. the dog one was at least cute this one is going hey its soundproof you'll never hear the firefighter trying to save your life. have a nice death!

Guest's picture

Soundproof doesn't stop light from shining in the windows.

hero china's picture
hero china
99 pencils


just write's picture
just write
653 pencils

great idea

Guest's picture

petty trick

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