Iam Haircare: Necklace

Because your hair is your most beautiful accessory: Iam Haircare

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Copywriters: Marietta Mügge, Sascha Borsai
Art Director: Benny Goldstein
Photographer: Chris Tribelhorn
Graphic Designers: Sarah Paul, Joelle Hauser
Chief Creative Officer: Markus Gut
Account Manager: Edi Walker

19 comments

andylefty's picture
andylefty
4533 pencils

How true is this. Great visual nonetheless.

Seriously Crazy's picture
Seriously Crazy
638 pencils

very true..especially for the tg

Tomasz Dziedzic's picture
Tomasz Dziedzic
127 pencils

I like It

NicoCiego's picture
NicoCiego
1035 pencils

I really dig this.
I think this will be very effective.
congrats.

Roger Keynes's picture
Roger Keynes
5498 pencils

Beautiful insight, too.

Will Think for Salary

wonwaywoo's picture
wonwaywoo
91 pencils

YES,i agree with you!

wonwaywoo's picture
wonwaywoo
91 pencils

I like It,too

restless44's picture
restless44
32 pencils

seen something slimier before. but i cant remember which product.

hawaiian loop's picture
hawaiian loop
47 pencils

I have the same déjà-vu. Either way, it's beautiful.

strange days

tirthomitro's picture
tirthomitro
2742 pencils

wonderful art direction

they showed me a picture & i laughed
dignity has never been photographed

tamer samy's picture
tamer samy
683 pencils

great idea..

atb2005's picture
atb2005
13567 pencils

Yes indeed. Many of this year's Epica winners have been exposed as copycats. So sad.

And it's funny that this agency is based in Switzerland too. Leo Burnett Switzerland won Grand Prix for the Swiss Life campaign, another ripoff.

Roger Keynes's picture
Roger Keynes
5498 pencils

Interesting. But, to my mind, both this and Swiss Life are noteably stronger executions.
atb! You're avatar seems to be playing up again! Or is it?

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

This time I changed it. I hope you like it. This is an award winning logo for an Italian clothing brand. It's interesting, isn't it?

The Swiss Life is not a stronger execution for me.

As for this one, what's so strong about it?

Roger Keynes's picture
Roger Keynes
5498 pencils

a. female insight about hair
b. daylight...
c. art direction

That's an Italian clothing brand?! At the risk of being Freudian, I'm seeing something else! Each to their own, eh? ;)

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

Nice, Personally I preferred the bracelet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
2580 pencils

Pantene had done this too i think sometime back. most of the hair shampoos have done this.

ideas....30 minutes nahi toh free.

Andrej's picture
Andrej
656 pencils

Totally works. And the girl is gorgeous.

Log in or register to post comments