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Necklace

Agency: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Y&R, Switzerland for Iam Haircare, within the category: Health.

Because your hair is your most beautiful accessory: Iam Haircare

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Copywriters: Marietta Mügge, Sascha Borsai
Art Director: Benny Goldstein
Photographer: Chris Tribelhorn
Graphic Designers: Sarah Paul, Joelle Hauser
Chief Creative Officer: Markus Gut
Account Manager: Edi Walker

Comments (19)

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Highest Rated

Andrej's picture
Andrej
Activity Score 656

Totally works. And the girl is gorgeous.

andylefty's picture
andylefty
Activity Score 4535

How true is this. Great visual nonetheless.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

very true..especially for the tg

Tomasz Dziedzic's picture
Tomasz Dziedzic
Activity Score 127

I like It

NicoCiego's picture
NicoCiego
Activity Score 1033

I really dig this.
I think this will be very effective.
congrats.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Beautiful insight, too.

The Jobless Writer
Will Think for Salary

wonwaywoo's picture
wonwaywoo
Activity Score 91

YES,i agree with you!

wonwaywoo's picture
wonwaywoo
Activity Score 91

I like It,too

restless44's picture
restless44
Activity Score 32

seen something slimier before. but i cant remember which product.

hawaiian loop's picture
hawaiian loop
Activity Score 47

I have the same déjà-vu. Either way, it's beautiful.

strange days

tirthomitro's picture
tirthomitro
Activity Score 2758

wonderful art direction

they showed me a picture & i laughed
dignity has never been photographed

tamer samy's picture
tamer samy
Activity Score 681

great idea..

joelapompe's picture
joelapompe
Activity Score 3837

sorry but it's been done before the very same way :
http://www.joelapompe.net/2011/07/01/haircare-jewells-wella-migros/

atb2005's picture
atb2005
Activity Score 13557

Yes indeed. Many of this year's Epica winners have been exposed as copycats. So sad.

And it's funny that this agency is based in Switzerland too. Leo Burnett Switzerland won Grand Prix for the Swiss Life campaign, another ripoff.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Interesting. But, to my mind, both this and Swiss Life are noteably stronger executions.
atb! You're avatar seems to be playing up again! Or is it?

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

This time I changed it. I hope you like it. This is an award winning logo for an Italian clothing brand. It's interesting, isn't it?

The Swiss Life is not a stronger execution for me.

As for this one, what's so strong about it?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

a. female insight about hair
b. daylight...
c. art direction

That's an Italian clothing brand?! At the risk of being Freudian, I'm seeing something else! Each to their own, eh? ;)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

Nice, Personally I preferred the bracelet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
Activity Score 2578

Pantene had done this too i think sometime back. most of the hair shampoos have done this.

ideas....30 minutes nahi toh free.

Andrej's picture
Andrej
Activity Score 656

Totally works. And the girl is gorgeous.

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