I Vow: Grow up, 6

Get World-Ready

The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar
Published: September 2009

Related videos by Shutterstock

11 comments

Guest's picture
Guest

love the concept

Guest's picture
Guest

inspiration from the last year Cannes grand prix, look at the wrangler campaign " WE ARE ANIMALS"

Guest's picture
Guest

Look at it but dont be inspired and u will make advertising better.

anooprp's picture
anooprp
100 pencils

keep up the good work.

Anoop RP - Copywriter

Guest's picture
Guest

I’m sorry – I’ve read what you’re trying to say “This is the age where halos and fairy wings are shed and realities of adult hood emerge.” But I don’t think the message is all that clear. By pushing it forward slightly you could have created some stunning photos. Why not get the children to pull off the wings and halos with attitude. other then that they are good photos, and the product dose look amazing in them.

Guest's picture
Guest

bad pic - broken legs???

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

This set demonstrates remarkable lack of subtlety.

It's a decent idea, if a little worn, fairy's wings - angels etc..etc.. will always be cliché’s
But so what! advertising is brushing off a cliché and giving it a new coat of varnish.
We've been re-making ideas for years, but it's an opportunity to improve on what came before, maybe with a bit more direction these could have been beautiful .... unfortunately these are not

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

This set demonstrates remarkable lack of subtlety.

It's a decent idea, if a little worn, fairy's wings - angels etc..etc.. will always be cliché’s
But so what! advertising is brushing off a cliché and giving it a new coat of varnish.
We've been re-making ideas for years, but it's an opportunity to improve on what came before, maybe with a bit more direction these could have been beautiful .... unfortunately these are not

Guest's picture
Guest

Absolutely hate the message of this ad. Shed your angel wings. You must lose all sense of goodness and wholesomeness in order to grow up. What a bad message to be sending to pre-teens. Shame on these people.

mauroxxx's picture
mauroxxx
538 pencils

why do the same ad 5 times?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments