I Vow: Grow up, 4

Get World-Ready

The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar
Published: September 2009

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4 comments

Guest's picture
Guest

a gud concept killed by poor execution!

Guest's picture
Guest

exactly!
very good concept.

Guest's picture
Guest

Very nice concept idd. Executionwise a bit of a shame they tried to ride the Wrangler-Gran-Prix-wave a bit to flagrantly.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

concept is gud, but i think exe is littile bit weak.

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

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