I Vow: Grow up, 3

Get World-Ready

The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar
Published: September 2009

3 comments

beingofageoldgrace's picture
beingofageoldgrace
342 pencils

we are animals-kids

Guest's picture
Guest

que pobre el photoshop

pencilreturns's picture
pencilreturns
99 pencils

In India most people wouldn't even think its a halo...a totally confused ad..from concept to execution

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