I Love Jazz Festival: Bono
He is known by his knickname. His voice is incomparable. He shared the stage with the greatest music stars. And has become an advocate for social issues.
See? If you like rock n'roll, you will surely like jazz.
I Love Jazz Festival. One weekend of free concerts at Praca do Papa.
Advertising Agency: Filadelfia, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: September 2009
Comments
The idea is so so, but I can really imagine the thought process and the planning behind this campaign, i.e. how to the concepts, how to distribute these ideas, etc. One of the few campaigns posted here that actually are meaningful with all 3 manifestations.
For once, they think for the clients, not for award-winning purpose. I'd have to give props for that.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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I think this is a complicated idea, even i like it.
buen anuncio, la idea me agrada..
"If you like rock and roll, you will survive like jazz" excelente linea
http://allaboutmktg.wordpress.com
Muy forzado, mucho copy, el arte no es el mejor, me aburrió..
"Bright ideas bring better results"