I Love Jazz Festival: Bono

He is known by his knickname. His voice is incomparable. He shared the stage with the greatest music stars. And has become an advocate for social issues.
See? If you like rock n'roll, you will surely like jazz.
I Love Jazz Festival. One weekend of free concerts at Praca do Papa.

Advertising Agency: Filadelfia, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: September 2009

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4 comments

ace85le's picture
ace85le
3939 pencils

The idea is so so, but I can really imagine the thought process and the planning behind this campaign, i.e. how to the concepts, how to distribute these ideas, etc. One of the few campaigns posted here that actually are meaningful with all 3 manifestations.

For once, they think for the clients, not for award-winning purpose. I'd have to give props for that.

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silvi's picture
silvi
4172 pencils

I think this is a complicated idea, even i like it.

JavierGarza's picture
JavierGarza
150 pencils

buen anuncio, la idea me agrada..
"If you like rock and roll, you will survive like jazz" excelente linea

WillyLatasa's picture
WillyLatasa
616 pencils

Muy forzado, mucho copy, el arte no es el mejor, me aburrió..

"Bright ideas bring better results"

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