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I Love Jazz Festival: Bono

I Love Jazz Festival: Bono
Your rating: None Average: 6 (23 votes)

He is known by his knickname. His voice is incomparable. He shared the stage with the greatest music stars. And has become an advocate for social issues.
See? If you like rock n'roll, you will surely like jazz.
I Love Jazz Festival. One weekend of free concerts at Praca do Papa.

Advertising Agency: Filadelfia, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: September 2009

4 Comments

ace85le's picture 3901 pencils
7

The idea is so so, but I can really imagine the thought process and the planning behind this campaign, i.e. how to the concepts, how to distribute these ideas, etc. One of the few campaigns posted here that actually are meaningful with all 3 manifestations.

For once, they think for the clients, not for award-winning purpose. I'd have to give props for that.

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silvi's picture 4174 pencils

I think this is a complicated idea, even i like it.

JavierGarza's picture 139 pencils
8

buen anuncio, la idea me agrada..
"If you like rock and roll, you will survive like jazz" excelente linea

WillyLatasa's picture 618 pencils

Muy forzado, mucho copy, el arte no es el mejor, me aburrió..

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