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Britney Spears

Agency: 
Published/Aired: 
December 2009
Description: 

When you play great music back to back someone's going to get hurt.

Britney Spears Lady Gaga
Great Music back to back.
iRadio 102-104FM

Advertising Agency: bloom, Dublin, Ireland
Creative Director: David Quinn
Art Director: Fred Mangan
Copywriter: Bobby B
Photographer: David Cantwell

Comments (14)

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Highest Rated

Dimes's picture
Dimes
Activity Score 10

thanks dukethunderdog, me missed the punch at first. awesome!

mrckais's picture
mrckais
Activity Score 417

don't get it

mrckais

thedesignaddict's picture
thedesignaddict
Activity Score 5403

WTF?

headcheese61's picture
headcheese61
Activity Score 16

These just get worse. The entire campaign is bloodbath in more ways than one. If I were the client I would start freaking out right about now as ad revenue began to fall and listeners switched to stations that did not machete their listeners.

the_guest's picture
the_guest
Activity Score 175

you have to read the headlines: they're making funny sentences out of bands' names. In this case, Britney "spears" Lady Gaga (i.e. she killed her with a spear, that's what you see behind the white sheet). The point is, this radio station believes their music (Britney's and Lady Gaga's) is not music worth listening (and I agree with them, so I'll be a potential listener, if I lived in Ireland). A bit convoluted, maybe, but still funny.

duketheunderdog's picture
duketheunderdog
Activity Score 39

WTF? Is this one of those viagra ads??

CurryJ's picture
CurryJ
Activity Score 955

ok, now I get it. DOH!

Pretty funny...

================================================
I think; therefore I am

paumarques's picture
paumarques
Activity Score 1312

jej!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture
silvi
Activity Score 4172

I don´t get this one.

sloppy4's picture
sloppy4
Activity Score 1494

so, lady gaga dies with a boner?

menziesmj's picture
menziesmj
Activity Score 2

no, that's a spear. get it? Brittany "spears" Lady Gaga.

Bahamut's picture
Bahamut
Activity Score 105

I don´t think that murder is that funny...and i don´ t think this idea works at all.

jazzringz's picture
jazzringz
Activity Score 104

not cool..

atb2005's picture
atb2005
Activity Score 13561

A lot of people don't get it probably because English is not their native language.. To spear means to pierce.. We have a clever play on words (names) here. I love the entire campaign! It's morbidly funny AND original.

Dimes's picture
Dimes
Activity Score 10

thanks dukethunderdog, me missed the punch at first. awesome!

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