i102-104FM: Britney Spears

Britney Spears Lady Gaga
Great Music back to back.
iRadio 102-104FM

When you play great music back to back someone's going to get hurt.

Advertising Agency: bloom, Dublin, Ireland
Creative Director: David Quinn
Art Director: Fred Mangan
Copywriter: Bobby B
Photographer: David Cantwell
Published: December 2009

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14 comments

mrckais's picture
mrckais
415 pencils

don't get it

mrckais

thedesignaddict's picture
thedesignaddict
5331 pencils

WTF?

headcheese61's picture
headcheese61
16 pencils

These just get worse. The entire campaign is bloodbath in more ways than one. If I were the client I would start freaking out right about now as ad revenue began to fall and listeners switched to stations that did not machete their listeners.

the_guest's picture
the_guest
175 pencils

you have to read the headlines: they're making funny sentences out of bands' names. In this case, Britney "spears" Lady Gaga (i.e. she killed her with a spear, that's what you see behind the white sheet). The point is, this radio station believes their music (Britney's and Lady Gaga's) is not music worth listening (and I agree with them, so I'll be a potential listener, if I lived in Ireland). A bit convoluted, maybe, but still funny.

duketheunderdog's picture
duketheunderdog
39 pencils

WTF? Is this one of those viagra ads??

CurryJ's picture
CurryJ
955 pencils

ok, now I get it. DOH!

Pretty funny...

================================================
I think; therefore I am

paumarques's picture
paumarques
1314 pencils

jej!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture
silvi
4172 pencils

I don´t get this one.

sloppy4's picture
sloppy4
1496 pencils

so, lady gaga dies with a boner?

menziesmj's picture
menziesmj
2 pencils

no, that's a spear. get it? Brittany "spears" Lady Gaga.

Bahamut's picture
Bahamut
105 pencils

I don´t think that murder is that funny...and i don´ t think this idea works at all.

jazzringz's picture
jazzringz
104 pencils

not cool..

atb2005's picture
atb2005
13567 pencils

A lot of people don't get it probably because English is not their native language.. To spear means to pierce.. We have a clever play on words (names) here. I love the entire campaign! It's morbidly funny AND original.

Dimes's picture
Dimes
10 pencils

thanks dukethunderdog, me missed the punch at first. awesome!

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