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We don't make them like we used to do

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Published/Aired: 
September 2010
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Description: 

Hyundai’s vehicles have come a long way. Once known for being merely affordable but not necessarily of superior quality, they now are stylish, reliable and award-winning cars. To reinforce the launch of the redesigned Hyundai Sonata, we used the look of an iconic print ad from the past and tailored it to Hyundai’s message - that we make our cars differently than we used to.

Advertising Agency: Innocean Worldwide Canada, Toronto, Canada
Creative Director: Gary Westgate
Art Director: Noel Fenn
Copywriter: Danielle Haythorne

Comments (35)

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Highest Rated

Ohkamp's picture
Ohkamp
228 Activity Scores

I actually didn't realize it WASN'T for VW until I started reading the comments. Fantastic headline/idea but the layout is a bit too close to Volkswagen for me.

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