Hyundai Tucson: Spider

Built for the everyday adventurer.

Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Bruce Matchett
Art Director: Liam Hillier
Copywriter: Dominic McCormack
Retoucher: Electric Art
Photographer: Andreas Smetana

Related videos by Shutterstock

19 comments

Crisp One's picture
Crisp One
2007 pencils

HA HA HA!

very reminiscent of the Star Wars Movie Poster.

4/5

LeeMoh's picture
LeeMoh
424 pencils

Nice Photoshop, but is this the “everyday adventure” promised?

consolidated.db's picture
consolidated.db
539 pencils

ah, yes. yes it is.

pretty clear, no?

(great idea guys)

witness505's picture
witness505
137 pencils

Engine screaming at 1500RPM, toysRus like gear box, tree house interior... Driving it everyday? Advanture garanteed!

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

It invites a "So what?" comment. Is it an off-roader or suburban shopping trolley? I can't see this ad increasing sales. I like the art work though.

helldog's picture
helldog
56 pencils

nice artwork

roi zhang's picture
roi zhang
132 pencils

what?why?

pierrelastname's picture
pierrelastname
2869 pencils

ufffffffffff what the rol of the car???

stitchy's picture
stitchy
779 pencils

for a car thats sound like shit and breaks so much!!
sure its a fairy-tale!!!

onestepahead's picture
onestepahead
97 pencils

Ah! that would be so much fun doing household chores with a SUV. who would want to ride the wild or tame the mountains or rivers or mundane stuffs like that.

shococolocolo's picture
shococolocolo
27 pencils

funny

halfstring's picture
halfstring
288 pencils

I've got a pair of pants like that.

shades's picture
shades
78 pencils

As always, sublime camera skills by Andreas, which kinda saves masks that
It kinda doesn't work for me...a little "uh huh...an den?"

Whitefang's picture
Whitefang
509 pencils

compared to the usual crap SOM do for hyundai this is actually quite good. nice shot too.

simon.gross's picture
simon.gross
541 pencils

At last someone's bringing a bit of honesty and humor to the category. Plus nice and achievable aspirations. I like it.

stafroo's picture
stafroo
32 pencils

the reactions of the woman face is Inappropriate

anne_one's picture
anne_one
152 pencils

Yep, the car isn't safe to drive, but it makes for a great ladder to clean those pesky cobwebs.

NIX DUDE's picture
NIX DUDE
10 pencils

Nice Art Direction.

pulchinela's picture
pulchinela
1058 pencils

with this car you can't go in the forest :)))

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments