Built for the everyday adventurer.
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Bruce Matchett
Art Director: Liam Hillier
Copywriter: Dominic McCormack
Retoucher: Electric Art
Photographer: Andreas Smetana
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
19 Comments
HA HA HA!
very reminiscent of the Star Wars Movie Poster.
4/5
Nice Photoshop, but is this the “everyday adventure” promised?
ah, yes. yes it is.
pretty clear, no?
(great idea guys)
Engine screaming at 1500RPM, toysRus like gear box, tree house interior... Driving it everyday? Advanture garanteed!
It invites a "So what?" comment. Is it an off-roader or suburban shopping trolley? I can't see this ad increasing sales. I like the art work though.
nice artwork
what?why?
ufffffffffff what the rol of the car???
for a car thats sound like shit and breaks so much!!
sure its a fairy-tale!!!
Ah! that would be so much fun doing household chores with a SUV. who would want to ride the wild or tame the mountains or rivers or mundane stuffs like that.
funny
I've got a pair of pants like that.
As always, sublime camera skills by Andreas, which kinda saves masks that
It kinda doesn't work for me...a little "uh huh...an den?"
compared to the usual crap SOM do for hyundai this is actually quite good. nice shot too.
At last someone's bringing a bit of honesty and humor to the category. Plus nice and achievable aspirations. I like it.
the reactions of the woman face is Inappropriate
sam
Yep, the car isn't safe to drive, but it makes for a great ladder to clean those pesky cobwebs.
Nice Art Direction.
with this car you can't go in the forest :)))