Hyundai Sonata Hybrid: Steakhouse

Advertising Agency: Innocean, Huntington Beach, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Sr. Copywriter: Steve O’Brien
Sr. Art Director: Tom Gibson
Photographer: Michael Schnabel
Art Buyer: Chrissy Borgatta Liuzzi
Print Producer: Renae Romans


Boxey's picture
8885 pencils


luispiter's picture
2756 pencils

oohhh is the better...

Billoughsby's picture
5091 pencils

The copy insults you and insults you again. Think about it. Admit it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4227 pencils

But it's a 'battery you can believe in' Billoughsby! Finally, a polymer deity for me and my formerly-sceptical self. And it has those subheads that are the cherry on the cake for the copywriter, you know, those bits (s)he writes last. Then forgets that "And" is going to be the first word in a new paragraph beneath a subhead. And doesn't bother to check and change.

"Who hates hybrids?" "Cowboys!" "We can't insult cowboys, they're in the TA." "Okay, let's call them cattlemen. Nobody'll notice." "YEeeeeHAaaaaaaaaaaaaaa!"

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