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New Genesis

Agency: 
Published/Aired: 
March 2010
Description: 

It seems that this bible passage was meant to be for the name of this car.

Print advertisment created by TBWA, Dominican Republic for Hyundai, within the category: Automotive.

So on the seventh day he rested to take a ride. Genesis V6 3.8 - Hyundai. Go further.

Advertising Agency: TBWA Dominicana, Santo Domingo Dominican Republic
Creative Director: Katy Capriles
Art Director: Alejandro Capellán
Copywriter: Fernando Muñoz

Comments (15)

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Highest Rated

nemesis's picture
nemesis
Activity Score 765

I think it's cool

luispiter's picture
luispiter
Activity Score 2756

wow.... very nice... i like it... congratulation

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Mercedes shadows in this car

Adaddicted's picture
Adaddicted
Activity Score 3435

Hyundai and KIA (Opirus) have been ripping their design for ages...

withalltherespects

monchebeat's picture
monchebeat
Activity Score 114

simple lovely!

Prime83's picture
Prime83
Activity Score 497

Eso Dominicana!!

everartz's picture
everartz
Activity Score 7609

pretty much a mercedes thou!

| everartz |

Krik Krak Krow's picture
Krik Krak Krow
Activity Score 39

art direction is like VW ads from the 50s and 60s... which is a good thing

dthlb72's picture
dthlb72
Activity Score 545

Bad. twisted.

Maddy's picture
Maddy
Activity Score 54

i like the whole idea of linking it to the Bible Verse ...!!!!

whatthefudge's picture
whatthefudge
Activity Score 1266

Considering the given name, the bible connection is obvious. But the layout feels a bit too "less is more".

Dzsoi's picture
Dzsoi
Activity Score 8479

On which day has God invented it?

tamer samy's picture
tamer samy
Activity Score 681

I think if you were talking to religious people then you screwed it up, because it is a kind of insulting their God !! and if you were talking to people who don't believe they will not understand what you are talking about, so in both situations the message is not well delivered !!

AssassinX's picture
AssassinX
Activity Score 1329

Well, less is more.

Dont know this idea is good or not, maybe just fit its local market.

I think its style's bit like those Audi ads released in UK.

chemunoz's picture
chemunoz
Activity Score 90

The whole idea is just an observation on the name of the car, linked to the form of writing down bible verses, with the book, the versicle and number. It is just a hook guys, print by it self doesn't sell a car. Hope you like it.

chemunoz

nemesis's picture
nemesis
Activity Score 765

I think it's cool

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