Hyundai: New Genesis

So on the seventh day he rested to take a ride. Genesis V6 3.8 - Hyundai. Go further.

It seems that this bible passage was meant to be for the name of this car.

Advertising Agency: TBWA Dominicana, Santo Domingo Dominican Republic
Creative Director: Katy Capriles
Art Director: Alejandro Capellán
Copywriter: Fernando Muñoz

March 2010


luispiter's picture
2756 pencils

wow.... very nice... i like it... congratulation

Blashyrkh's picture
32888 pencils

Mercedes shadows in this car

Adaddicted's picture
3435 pencils

Hyundai and KIA (Opirus) have been ripping their design for ages...


monchebeat's picture
114 pencils

simple lovely!

Prime83's picture
497 pencils

Eso Dominicana!!

everartz's picture
7609 pencils

pretty much a mercedes thou!

| Everartz |

Krik Krak Krow's picture
Krik Krak Krow
39 pencils

art direction is like VW ads from the 50s and 60s... which is a good thing

dthlb72's picture
545 pencils

Bad. twisted.

Maddy's picture
54 pencils

i like the whole idea of linking it to the Bible Verse ...!!!!

whatthefudge's picture
1266 pencils

Considering the given name, the bible connection is obvious. But the layout feels a bit too "less is more".

Dzsoi's picture
7520 pencils

On which day has God invented it?

tamer samy's picture
tamer samy
683 pencils

I think if you were talking to religious people then you screwed it up, because it is a kind of insulting their God !! and if you were talking to people who don't believe they will not understand what you are talking about, so in both situations the message is not well delivered !!

AssassinX's picture
1329 pencils

Well, less is more.

Dont know this idea is good or not, maybe just fit its local market.

I think its style's bit like those Audi ads released in UK.

chemunoz's picture
90 pencils

The whole idea is just an observation on the name of the car, linked to the form of writing down bible verses, with the book, the versicle and number. It is just a hook guys, print by it self doesn't sell a car. Hope you like it.


nemesis's picture
763 pencils

I think it's cool

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