Hyundai: More brightness, 1

Advertising Agency: Desyatka, Kyiv, Ukraine
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Photographer: Andrey Lobov
Retoucher: Oleg Homrach

Published: 
July, 2008

11 comments

-DaMontana-'s picture
-DaMontana-
118 pencils

Great Art direction in all the campaign, ;)

Advertainment's picture
Advertainment
260 pencils

Can't believe work like this is on the front page and our viral isn't.

AL6352's picture
AL6352
66 pencils

sometimes, Ads Of The World accepts really bad pieces... come on guys!!!! keep the standards up!!!

this is a really basic, boring idea.

sad.

Crisp One's picture
Crisp One
2005 pencils

wow dude.......

ivan's picture
ivan

I agree guys, the only reason I accepted is because it's culturally interesting in my opinion.

STRTLRS's picture
STRTLRS
1601 pencils

It's not that bad. Maybe the streets of Ukraine are poorly lit with torches and candles. This might speak volumes to the target. Don't quite get the bubble look; looks like a force field from Fantastic 4.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Crayon's picture
Crayon
163 pencils

pff. what the f? 1st level idea

anne_one's picture
anne_one
152 pencils

Wow

kgeiger's picture
kgeiger
7287 pencils

Ok, I'm not an AD, or a media buyer, but can someone please tell me why the format on these is almost square?

pscs's picture
pscs
440 pencils

maybe they're just handing this out on the side of the street as a flyer or they could print it on their pamphlets/catalogues?

NIX DUDE's picture
NIX DUDE
10 pencils

I think the creatives need more brightness.

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