Hyundai Israel: Dog

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn

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Comments

Submitted by axelk on Tue, 2008-03-04 11:11.

this is great. very funny
http://canofthought.blogspot.com

Submitted by sonucoues2002 on Tue, 2008-03-04 22:40.

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

Submitted by resha on Tue, 2008-03-04 11:24.

adorable!

Submitted by Mr.Top on Tue, 2008-03-04 11:34.

Not so sure.

Submitted by LucTonnerre on Tue, 2008-03-04 11:47.

Nice one.

Submitted by pankajadsoftheworld on Tue, 2008-03-04 11:59.

GOLD

Submitted by jhonnyvic on Tue, 2008-03-04 12:27.

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

Submitted by TheAdMad on Tue, 2008-03-04 12:52.

Ha! Really funny one, but yeah, if I'm not getting this wrong, the eyes should be looking the other way

The Ad Mad

Submitted by Pogi5 on Tue, 2008-03-04 16:10.

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

Submitted by chikirom on Tue, 2008-03-04 17:10.

ja ja ja.....

Submitted by andreis on Tue, 2008-03-04 17:43.

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

Submitted by mmackinven on Tue, 2008-03-04 17:50.

Yeah 8.4 seconds is slow.

www.creativeduck.blogspot.com

Submitted by alvinpck on Tue, 2008-03-04 20:27.

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

Submitted by smartkani on Wed, 2008-03-05 01:06.

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

Submitted by JAGGY on Wed, 2008-03-05 01:36.

Ugly Visual.

Submitted by iT-iS-i on Wed, 2008-03-05 01:40.

2nd you on that, real ugly...

He who dominates often has no real friends...

Submitted by Rajib on Wed, 2008-03-05 02:04.

Mindblowing... a new root for a car ad.

<<.... Method in Madness ....>>

Submitted by whitespace on Wed, 2008-03-05 03:19.

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

Submitted by 73dpi on Wed, 2008-03-05 15:15.

Hahaha!

Submitted by Routman on Wed, 2008-03-05 03:15.

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

Submitted by Vicomte on Wed, 2008-03-05 03:45.

Ugly, but I think it´s great!!!

Submitted by BFB on Wed, 2008-03-05 17:00.

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

Submitted by Snerkadoodle Snr. on Thu, 2008-03-06 06:11.

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Submitted by Sue Anna Joe on Thu, 2008-03-06 11:31.

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

sueannajoe.com