Hyundai Israel: Dog

Hyundai Israel: Dog
Average: 7 (67 votes)

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn

32 comments

axelk's picture
286 pencils
axelk

this is great. very funny

sonucoues2002's picture
804 pencils
sonucoues2002

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

resha's picture
16 pencils
resha

adorable!

Mr.Top's picture
728 pencils
Mr.Top

Not so sure.

LucTonnerre's picture
26 pencils
LucTonnerre

Nice one.

pankajadsoftheworld's picture
431 pencils
pankajadsoftheworld

GOLD

jhonnyvic's picture
39 pencils
jhonnyvic

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

Pogi5's picture
253 pencils
Pogi5

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

chikirom's picture
133 pencils
chikirom

ja ja ja.....

andreis's picture
285 pencils
andreis

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

--
cargocollective.com/andrei

mmackinven's picture
1406 pencils
mmackinven

Yeah 8.4 seconds is slow.

alvinpck's picture
1475 pencils
alvinpck

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

JediByKnight's picture
186 pencils
JediByKnight

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

JAGGY's picture
1382 pencils
JAGGY

Ugly Visual.

Jaggy, MICA Ahmedabad

iT-iS-i's picture
1725 pencils
iT-iS-i

2nd you on that, real ugly...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Rajib's picture
371 pencils
Rajib

Mindblowing... a new root for a car ad.

whitespace's picture
1957 pencils
whitespace

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

FlyingDogs's picture
968 pencils
FlyingDogs

Hahaha!

rkdigital's picture
116 pencils
rkdigital

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

Vicomte's picture
287 pencils
Vicomte

Ugly, but I think it´s great!!!

BFB's picture
943 pencils
BFB

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

Snerkadoodle Snr.'s picture
52 pencils
Snerkadoodle Snr.

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Sue Anna Joe's picture
28 pencils
Sue Anna Joe

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

StPepper23's picture
267 pencils
StPepper23

nice (not great) idea, bad execution, no winner

ad-icto's picture
70 pencils
ad-icto

muy bueno, que las nuevas ideas no se acaben....

Margaret Gay's picture
144 pencils
Margaret Gay

gross...also...why is the dog's eye one way and his tongue is wrapped up another?

Hiten86's picture
72 pencils
Hiten86

WOW!
8.4!?
thats slow!

izmild's picture
772 pencils
izmild

izmild
http://uniquetvcomm.blogspot.com
hahahah..... great.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

finally some one wearing a brain people should work more and critisize less
i find it funny the dog is surprised
sorry about my english

tchifi's picture
162 pencils
tchifi

LOL !

randimamuha's picture
22 pencils
randimamuha

I don't get it. What's the dog tongue supposed to do with the car?

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