Hyundai Israel: Dog

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn

Related videos by Shutterstock

32 comments

axelk's picture
axelk
286 pencils

this is great. very funny

sonucoues2002's picture
sonucoues2002
804 pencils

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

resha's picture
resha
16 pencils

adorable!

Mr.Top's picture
Mr.Top
728 pencils

Not so sure.

LucTonnerre's picture
LucTonnerre
26 pencils

Nice one.

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

GOLD

jhonnyvic's picture
jhonnyvic
39 pencils

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

Pogi5's picture
Pogi5
253 pencils

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

chikirom's picture
chikirom
133 pencils

ja ja ja.....

andreis's picture
andreis
285 pencils

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

--
cargocollective.com/andrei

mmackinven's picture
mmackinven
1596 pencils

Yeah 8.4 seconds is slow.

alvinpck's picture
alvinpck
1467 pencils

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

JediByKnight's picture
JediByKnight
184 pencils

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

JAGGY's picture
JAGGY
1382 pencils

Ugly Visual.

Jaggy, MICA Ahmedabad

iT-iS-i's picture
iT-iS-i
1721 pencils

2nd you on that, real ugly...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Rajib's picture
Rajib
369 pencils

Mindblowing... a new root for a car ad.

whitespace's picture
whitespace
1953 pencils

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

FlyingDogs's picture
FlyingDogs
968 pencils

Hahaha!

rkdigital's picture
rkdigital
116 pencils

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

Vicomte's picture
Vicomte
287 pencils

Ugly, but I think it´s great!!!

BFB's picture
BFB
941 pencils

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

Snerkadoodle Snr.'s picture
Snerkadoodle Snr.
52 pencils

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Sue Anna Joe's picture
Sue Anna Joe
28 pencils

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

StPepper23's picture
StPepper23
269 pencils

nice (not great) idea, bad execution, no winner

ad-icto's picture
ad-icto
70 pencils

muy bueno, que las nuevas ideas no se acaben....

Margaret Gay's picture
Margaret Gay
144 pencils

gross...also...why is the dog's eye one way and his tongue is wrapped up another?

Hiten86's picture
Hiten86
72 pencils

WOW!
8.4!?
thats slow!

izmild's picture
izmild
770 pencils

izmild
http://uniquetvcomm.blogspot.com
hahahah..... great.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

finally some one wearing a brain people should work more and critisize less
i find it funny the dog is surprised
sorry about my english

tchifi's picture
tchifi
164 pencils

LOL !

randimamuha's picture
randimamuha
22 pencils

I don't get it. What's the dog tongue supposed to do with the car?

Shiply on Linkedin.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments