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Hyundai Israel: Dog

Hyundai Israel: Dog
Your rating: None Average: 6.4 (51 votes)

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn

Comments

axelk's picture 284 pencils

this is great. very funny

sonucoues2002's picture 790 pencils

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

resha's picture 16 pencils

adorable!

Mr.Top's picture 732 pencils

Not so sure.

LucTonnerre's picture 26 pencils

Nice one.

pankajadsoftheworld's picture 403 pencils

GOLD

jhonnyvic's picture 38 pencils

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

TheAdMad's picture 557 pencils

Ha! Really funny one, but yeah, if I'm not getting this wrong, the eyes should be looking the other way

The Ad Mad

Pogi5's picture 253 pencils

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

chikirom's picture 123 pencils

ja ja ja.....

Chikirom

andreis's picture 292 pencils

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

---
andreis.carbonmade.com

mmackinven's picture 821 pencils

Yeah 8.4 seconds is slow.

alvinpck's picture 1256 pencils

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

smartkani's picture 142 pencils

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

JAGGY's picture 1396 pencils

Ugly Visual.

Jaggy, MICA Ahmedabad

iT-iS-i's picture 1731 pencils

2nd you on that, real ugly...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Rajib's picture 371 pencils

Mindblowing... a new root for a car ad.

<<.... Method in Madness ....>>

whitespace's picture 2061 pencils

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

FlyingDogs's picture 972 pencils

Hahaha!

twisted.story's picture 116 pencils

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

Vicomte's picture 287 pencils

Ugly, but I think it´s great!!!

BFB's picture 843 pencils

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

Snerkadoodle Snr.'s picture 54 pencils

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Sue Anna Joe's picture 28 pencils

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

StPepper23's picture 186 pencils

nice (not great) idea, bad execution, no winner

ad-icto's picture 70 pencils

muy bueno, que las nuevas ideas no se acaben....

Margaret Gay's picture 144 pencils

gross...also...why is the dog's eye one way and his tongue is wrapped up another?

Hiten86's picture 72 pencils

WOW!
8.4!?
thats slow!

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

izmild's picture 772 pencils
Guest's picture

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

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