Hyundai i40: Dogs, Matute

New Hyundai i40. Vehicles with luxury cushions.

Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Officers: Tito Chamorro, Juan Alvarado
Creative Directors: Germán Zúñiga, Diego Suárez
Art Directors: Henry Neira, Diego Suárez
Copywriter: Jairo Rubiano
Account managers: Carlos Garcés, Lina SIerra
Producers: Mulato Films
Photographer: Rafael Piñeros

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6 comments

eins-eins-null's picture
eins-eins-null
867 pencils

either i don't get it... or it's far beyond forced. really, really far.

danielchapman's picture
danielchapman
292 pencils

it's an insight that dog owners would probably get... the dog nails are covered to protect the seat cushions.

It's a bit confusing for people that arent familiar with the damage dogs nails to to your belongings... which is probably a big segment of their target.

eins-eins-null's picture
eins-eins-null
867 pencils

ah, thanks. now i get it. in this case it's not forced, it's just weak.

kleenex's picture
kleenex
25556 pencils

They ha

kleenex's picture
kleenex
25556 pencils

They have a concept, but one that is a fail.

driving's picture
driving
424 pencils

mmmm noo

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