Hyundai: Himalayas Tibet

Hyundai: Himalayas Tibet

Santafe
Hyundai
Drive your way

Here are the other two executions from the campaign:
http://adsoftheworld.com/media/print/hyundai_amazon_rainforest
http://adsoftheworld.com/media/print/hyundai_kalahari_desert

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art Director: Jamie Mietz
Copywriter: Khaya Dlanga

Your rating: None

Comments

Submitted by Jet Propulsion Lab on Fri, 2006-12-01 00:57.

Borrowed interest, but VERY conceptual.
I think this can also be a great outdoor/transit poster as well.

Nice.

Submitted by drizae on Fri, 2006-12-01 01:34.

Nice way to reverse what could've been just another borrowed interest ad.

Submitted by popdistortion on Fri, 2006-12-01 06:24.

JDR is always good for ideas.

http://www.reinhardkrug.de/

Submitted by amit sonar on Fri, 2006-12-01 12:04.

this camp recoil safare ads but nice

Submitted by Justin on Fri, 2006-12-01 12:55.

This is awesome.

Well done guys, great idea, great illustration, great art direction.

Submitted by LSR on Fri, 2006-12-01 13:54.

Nice, although it looks like the car is about to fall from the cliff.

Submitted by thecharles on Fri, 2006-12-01 18:36.

Does no one remember Waldo? Great art direction? Its Waldo.

Submitted by johann.s on Fri, 2006-12-01 19:47.

ok, you can drive your way ... but where is the idea?

Submitted by ChuckNorris on Sat, 2006-12-02 03:45.

yeah...really, what's the idea?

Submitted by Justin on Mon, 2006-12-04 16:35.

Are you kidding?

it's a great idea. the game 'Wheres Wally?' Remmember? The point was to find Wally. With this car the game gets even harder.

Get it? Got it! good.

Submitted by Skor on Wed, 2006-12-06 15:15.

I totally dont get it..

Ok.. Car, Waldo with a camera, nice illustration...

and??

Submitted by the_ashlands on Sat, 2006-12-09 00:52.

i cant believe some of you people....how can you not get this??

Submitted by Danie Craine on Sun, 2006-12-10 12:33.

You guys don't this ad? Maybe advertising is not for you.

Submitted by Skor on Tue, 2006-12-12 11:44.

please enlighten..

Submitted by the_ashlands on Tue, 2006-12-12 22:54.

ok, have you ever looked thru a wheres waldo book? the object is to find waldo...this is a spin-off on that idea. instead of waldo being somewhere within a mass of people he is hidden away in a remote area in the himalayas..but youd never know that if you didnt have this suv to get you there to look.

i suppose the 'drive your way' tag could have been better(then again its best not to spell out an ad)...the concept is amazing.

Submitted by Example on Tue, 2007-01-09 12:40.

That is a problem you often face working on international brands...you can't just change their pay off line or adapt it for certain markets, you have to use to the best of your ability. I think this is a good attempt at bringing a rather bland positioning to life.