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17 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Borrowed interest, but VERY conceptual.
I think this can also be a great outdoor/transit poster as well.

Nice.

drizae's picture
drizae
503 pencils

Nice way to reverse what could've been just another borrowed interest ad.

Fail Harder.

popdistortion's picture
popdistortion
1594 pencils

JDR is always good for ideas.

amit sonar's picture
amit sonar
12 pencils

this camp recoil safare ads but nice

Justin's picture
Justin
176 pencils

This is awesome.

Well done guys, great idea, great illustration, great art direction.

LSR's picture
LSR
17 pencils

Nice, although it looks like the car is about to fall from the cliff.

thecharles's picture
thecharles
104 pencils

Does no one remember Waldo? Great art direction? Its Waldo.

johann.s's picture
johann.s
112 pencils

ok, you can drive your way ... but where is the idea?

ChuckNorris's picture
ChuckNorris
834 pencils

yeah...really, what's the idea?

Justin's picture
Justin
176 pencils

Are you kidding?

it's a great idea. the game 'Wheres Wally?' Remmember? The point was to find Wally. With this car the game gets even harder.

Get it? Got it! good.

Skor's picture
Skor
208 pencils

I totally dont get it..

Ok.. Car, Waldo with a camera, nice illustration...

and??

the_ashlands's picture
the_ashlands
1394 pencils

i cant believe some of you people....how can you not get this??

Danie Craine's picture
Danie Craine
2 pencils

You guys don't this ad? Maybe advertising is not for you.

Skor's picture
Skor
208 pencils

please enlighten..

the_ashlands's picture
the_ashlands
1394 pencils

ok, have you ever looked thru a wheres waldo book? the object is to find waldo...this is a spin-off on that idea. instead of waldo being somewhere within a mass of people he is hidden away in a remote area in the himalayas..but youd never know that if you didnt have this suv to get you there to look.

i suppose the 'drive your way' tag could have been better(then again its best not to spell out an ad)...the concept is amazing.

Example's picture
Example
99 pencils

That is a problem you often face working on international brands...you can't just change their pay off line or adapt it for certain markets, you have to use to the best of your ability. I think this is a good attempt at bringing a rather bland positioning to life.

jusfly's picture
jusfly
9 pencils

REALLY LIKE THIS.

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