Hyundai Heavy Industries: Arm

Heavyweight division.

Advertising Agency: JWT Algiers, Algeria
Creative Director: Jean Louis Rerat
Copywriter: Rachid Benyahia
Art Director: Kadar Nefla

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18 comments

axelk's picture
axelk
286 pencils

pretty bad.

kgeiger's picture
kgeiger
7119 pencils

That arm looks kind of scrawny...

Alp Arslan's picture
Alp Arslan
33 pencils

arduous worker... nice...

Olafski001's picture
Olafski001
1193 pencils

like it too
not to good executed though
looks a bit plastic

Wordnerd's picture
Wordnerd
6662 pencils

Yeah ok ad, but the art could have made it a good one. this looks a bit too skinny for heavy industry

lecuynac's picture
lecuynac
4 pencils

Done before for the same client in Turkey. By me.

http://bp0.blogger.com/_vjsJqJUjBsg/RrhTfb4ZD1I/AAAAAAAAABM/sqc--_jkmN...

Olafski001's picture
Olafski001
1193 pencils

bummer...
but this one is better (bigger bummer)
shame for the art

Torenaga's picture
Torenaga
140 pencils

Yes, but Kadar's execution is better.

Torenaga's picture
Torenaga
140 pencils

yes, it can be

lecuynac's picture
lecuynac
4 pencils

there's an arm in the ad because the trick in the title is attached to it. without the arm, it's meaningless. actually i think you don't need the shadow in this add. trying to change the original work a little bit made this ad hmm.. too much.

Graves™'s picture
Graves™
87 pencils

I think both your ideas are a little forced.

monicamexico's picture
monicamexico
830 pencils

The shadow makes it confusing.

but_why's picture
but_why
280 pencils

Why would you have the shadow? It's almost as if the other ad's been referenced.

sonucoues2002's picture
sonucoues2002
804 pencils

dose not look like an arm untill i saw the full picture

babar.is.azeem's picture
babar.is.azeem
42 pencils

Good one

dadada's picture
dadada
1720 pencils

great :)

Everybody is creative, be yourself.

kazi's picture
kazi
2 pencils

:(

KaziMedia's picture
KaziMedia
2 pencils

??!!

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