Hyundai Heavy Industries: Arm
Heavyweight division.
Advertising Agency: JWT Algiers, Algeria
Creative Director: Jean Louis Rerat
Copywriter: Rachid Benyahia
Art Director: Kadar Nefla
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19 Comments
pretty bad.
http://canofthought.blogspot.com
That arm looks kind of scrawny...
arduous worker... nice...
like it.
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
like it too
not to good executed though
looks a bit plastic
Yeah ok ad, but the art could have made it a good one. this looks a bit too skinny for heavy industry
Done before for the same client in Turkey. By me.
http://bp0.blogger.com/_vjsJqJUjBsg/RrhTfb4ZD1I/AAAAAAAAABM/sqc--_jkmN...
bummer...
but this one is better (bigger bummer)
shame for the art
Yes, but Kadar's execution is better.
yes, it can be
there's an arm in the ad because the trick in the title is attached to it. without the arm, it's meaningless. actually i think you don't need the shadow in this add. trying to change the original work a little bit made this ad hmm.. too much.
I think both your ideas are a little forced.
The shadow makes it confusing.
Why would you have the shadow? It's almost as if the other ad's been referenced.
Looks like a toy, and yes, the shadow isn't saying anything.
Not showing any strenght for me...Maybe with a super mega monstruos machine would've worked better
The Ad Mad
The Ad Mad
dose not look like an arm untill i saw the full picture
Good one
Babar Azeem
Digital Retoucher
0097150-3447076
great :)
Critics are easy.
:(