Hyundai Heavy Industries: Arm

Hyundai Heavy Industries: Arm

Heavyweight division.

Advertising Agency: JWT Algiers, Algeria
Creative Director: Jean Louis Rerat
Copywriter: Rachid Benyahia
Art Director: Kadar Nefla

Your rating: None Average: 5.5 (26 votes)

Comments

That arm looks kind of scrawny...

Alp Arslan's picture

arduous worker... nice...

jochen's picture

like it.

Olafski001's picture

like it too
not to good executed though
looks a bit plastic

- Here I should have written something smarter -

Yeah ok ad, but the art could have made it a good one. this looks a bit too skinny for heavy industry

Done before for the same client in Turkey. By me.

http://bp0.blogger.com/_vjsJqJUjBsg/RrhTfb4ZD1I/AAAAAAAAABM/sqc--_jkmN...

Olafski001's picture

bummer...
but this one is better (bigger bummer)
shame for the art

- Here I should have written something smarter -

Yes, but Kadar's execution is better.

True. You don't need the man's arm there.

yes, it can be

there's an arm in the ad because the trick in the title is attached to it. without the arm, it's meaningless. actually i think you don't need the shadow in this add. trying to change the original work a little bit made this ad hmm.. too much.

I think both your ideas are a little forced.

The shadow makes it confusing.

Why would you have the shadow? It's almost as if the other ad's been referenced.

TheAdMad's picture

Looks like a toy, and yes, the shadow isn't saying anything.
Not showing any strenght for me...Maybe with a super mega monstruos machine would've worked better

The Ad Mad

sonucoues2002's picture

dose not look like an arm untill i saw the full picture

babar.is.azeem's picture

Good one

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options