Ads of the World: Creative Advertising Archive & Community A Graphics.com site

Hyundai Heavy Industries: Arm

Hyundai Heavy Industries: Arm
Your rating: None Average: 5.5 (26 votes)

Heavyweight division.

Advertising Agency: JWT Algiers, Algeria
Creative Director: Jean Louis Rerat
Copywriter: Rachid Benyahia
Art Director: Kadar Nefla

Comments

axelk's picture 284 pencils
kgeiger's picture 3824 pencils

That arm looks kind of scrawny...

Alp Arslan's picture 30 pencils

arduous worker... nice...

jochen's picture 380 pencils
Olafski001's picture 965 pencils

like it too
not to good executed though
looks a bit plastic

Wordnerd's picture 4753 pencils

Yeah ok ad, but the art could have made it a good one. this looks a bit too skinny for heavy industry

lecuynac's picture 4 pencils

Done before for the same client in Turkey. By me.

http://bp0.blogger.com/_vjsJqJUjBsg/RrhTfb4ZD1I/AAAAAAAAABM/sqc--_jkmN...

Olafski001's picture 965 pencils

bummer...
but this one is better (bigger bummer)
shame for the art

Torenaga's picture 140 pencils

Yes, but Kadar's execution is better.

Dzsoi's picture 3562 pencils

True. You don't need the man's arm there.

Torenaga's picture 140 pencils

yes, it can be

lecuynac's picture 4 pencils

there's an arm in the ad because the trick in the title is attached to it. without the arm, it's meaningless. actually i think you don't need the shadow in this add. trying to change the original work a little bit made this ad hmm.. too much.

Graves™'s picture 87 pencils

I think both your ideas are a little forced.

monicamexico's picture 832 pencils

The shadow makes it confusing.

but_why's picture 282 pencils

Why would you have the shadow? It's almost as if the other ad's been referenced.

TheAdMad's picture 557 pencils

Looks like a toy, and yes, the shadow isn't saying anything.
Not showing any strenght for me...Maybe with a super mega monstruos machine would've worked better

The Ad Mad

sonucoues2002's picture 780 pencils

dose not look like an arm untill i saw the full picture

babar.is.azeem's picture 42 pencils

Good one

Babar Azeem
Digital Retoucher
0097150-3447076

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Partners

Be A Commerce Partner