Nothing expresses emotion quite like a greeting card. And Hyundai felt it to be the best way in expressing its condolences to four formidable speedsters its Genesis Coupe R-Spec beat out in recent track tests conducted by AMCI. To help soften the blow of defeat, INNOCEAN USA created a line of “Sympathy Cards” for each of the four competitors with the simple message “Sorry competition, nothing personal.”
The four Genesis Coupe R-Spec “Sympathy Card” ads created by the team at INNOCEAN started appearing in the October print issue of Automobile Magazine and will continue appearing in other print publications through December, including Car and Driver, Road & Track and Autoweek. Attached to this email is an example of the print for easy accessibility. The team at INNOCEAN also created an iPad version of the “Sympathy Card” campaign to be displayed in automotive enthusiast magazines for the iPad. The digital version allows for scenes from the “Sympathy Cards” to come to life by enhancing the visuals with varying music tracks and additional imagery.
Advertising Agency: Innocean, USA