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Dog

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by Y&R, Israel for Hyundai, within the category: Automotive.

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn

Comments (32)

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axelk's picture
axelk
Activity Score 286

this is great. very funny

sonucoues2002's picture
sonucoues2002
Activity Score 804

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

resha's picture
resha
Activity Score 16

adorable!

Mr.Top's picture
Mr.Top
Activity Score 728

Not so sure.

LucTonnerre's picture
LucTonnerre
Activity Score 26

Nice one.

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

GOLD

jhonnyvic's picture
jhonnyvic
Activity Score 39

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

Pogi5's picture
Pogi5
Activity Score 253

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

chikirom's picture
chikirom
Activity Score 133

ja ja ja.....

andreis's picture
andreis
Activity Score 285

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

--
cargocollective.com/andrei

mmackinven's picture
mmackinven
Activity Score 1608

Yeah 8.4 seconds is slow.

alvinpck's picture
alvinpck
Activity Score 1467

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

JediByKnight's picture
JediByKnight
Activity Score 184

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

JAGGY's picture
JAGGY
Activity Score 1382

Ugly Visual.

Jaggy, MICA Ahmedabad

iT-iS-i's picture
iT-iS-i
Activity Score 1721

2nd you on that, real ugly...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Rajib's picture
Rajib
Activity Score 369

Mindblowing... a new root for a car ad.

whitespace's picture
whitespace
Activity Score 1953

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Hahaha!

rkdigital's picture
rkdigital
Activity Score 116

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

Vicomte's picture
Vicomte
Activity Score 287

Ugly, but I think it´s great!!!

BFB's picture
BFB
Activity Score 936

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

Snerkadoodle Snr.'s picture
Snerkadoodle Snr.
Activity Score 52

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Sue Anna Joe's picture
Sue Anna Joe
Activity Score 28

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

StPepper23's picture
StPepper23
Activity Score 269

nice (not great) idea, bad execution, no winner

ad-icto's picture
ad-icto
Activity Score 70

muy bueno, que las nuevas ideas no se acaben....

Margaret Gay's picture
Margaret Gay
Activity Score 144

gross...also...why is the dog's eye one way and his tongue is wrapped up another?

Hiten86's picture
Hiten86
Activity Score 72

WOW!
8.4!?
thats slow!

izmild's picture
izmild
Activity Score 770

izmild
http://uniquetvcomm.blogspot.com
hahahah..... great.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

Guest's picture
Guest

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

finally some one wearing a brain people should work more and critisize less
i find it funny the dog is surprised
sorry about my english

tchifi's picture
tchifi
Activity Score 164

LOL !

randimamuha's picture
randimamuha
Activity Score 22

I don't get it. What's the dog tongue supposed to do with the car?

Shiply on Linkedin.

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