Hyundai: Air Bag

EPS stability system
Helps you avoid a close encounter with the airbag
Hyundai

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Guy Margalit
Art Director: Dror Nachumi
Copywriter: Zack Feldman
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Merav Greenshtein
Illustrator: Ofer Avioz
Published: December 2009

12 comments

sync's picture
sync
106 pencils

very odd...
doesn't the ad demonstrate the opposite?

JopyCunior's picture
JopyCunior
220 pencils

actually it engages the viewer to come closer to read the message. it's simple, to the point. a good ad.

hufflepoff's picture
hufflepoff
430 pencils

good

xcreativity's picture
xcreativity
2374 pencils

not a fan of it. i just think the concept is poor.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Roger Keynes's picture
Roger Keynes
5498 pencils

So... give us your (at least 6/10) concept, x.

Or is that what the 'x' stands for? ;)

The Jobless Writer
Will Think for Salary

whatthefudge's picture
whatthefudge
1268 pencils

The concept is spot-on. You don't want to have close encounter with an air bag.

Ensamblador's picture
Ensamblador
239 pencils

The copy so small goes the other way.

satrianee's picture
satrianee
3748 pencils

good thinking.

tchifi's picture
tchifi
164 pencils

I like it !

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Should it be something like "if you ever get to read this then you need a Hyundai with EBD?"

I'm not sure, something is wrong here...

fineartsgenious's picture
fineartsgenious
12 pencils

as far as concept concern, its good but the message is not readable.

bobby666's picture
bobby666
1460 pencils

good but not great guys

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