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Air Bag

Agency: 
Published/Aired: 
December 2009
Description: 

EPS stability system
Helps you avoid a close encounter with the airbag
Hyundai

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Guy Margalit
Art Director: Dror Nachumi
Copywriter: Zack Feldman
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Merav Greenshtein
Illustrator: Ofer Avioz

Comments (12)

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Highest Rated

bobby666's picture
bobby666
Activity Score 1460

good but not great guys

sync's picture
sync
Activity Score 107

very odd...
doesn't the ad demonstrate the opposite?

JopyCunior's picture
JopyCunior
Activity Score 220

actually it engages the viewer to come closer to read the message. it's simple, to the point. a good ad.

hufflepoff's picture
hufflepoff
Activity Score 430

good

xcreativity's picture
xcreativity
Activity Score 2374

not a fan of it. i just think the concept is poor.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Roger Keynes's picture
Roger Keynes
Activity Score 5498

So... give us your (at least 6/10) concept, x.

Or is that what the 'x' stands for? ;)

The Jobless Writer
Will Think for Salary

whatthefudge's picture
whatthefudge
Activity Score 1266

The concept is spot-on. You don't want to have close encounter with an air bag.

Ensamblador's picture
Ensamblador
Activity Score 239

The copy so small goes the other way.

satrianee's picture
satrianee
Activity Score 3748

good thinking.

tchifi's picture
tchifi
Activity Score 164

I like it !

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Should it be something like "if you ever get to read this then you need a Hyundai with EBD?"

I'm not sure, something is wrong here...

fineartsgenious's picture
fineartsgenious
Activity Score 12

as far as concept concern, its good but the message is not readable.

bobby666's picture
bobby666
Activity Score 1460

good but not great guys

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