Hyundai Accent: More brightness, 3

Advertising Agency: Desyatka, Kyiv, Ukraine
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Photographer: Andrey Lobov
Retoucher: Oleg Homrach
Published: July 2008

Related videos by Shutterstock

21 comments

sumsum's picture
sumsum
615 pencils

Hmmm...please help me. Dont get the idea. Special light equipment?

drunk dave's picture
drunk dave
1066 pencils

Sorry, makes no sense. Does it have special headlights? Or is this just another crap ad that hasn't been thought out?

iT-iS-i's picture
iT-iS-i
1721 pencils

Advertising shouldn't exist in Ukraine. Period.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

iRIO's picture
iRIO
224 pencils

I'll find you...

iT-iS-i's picture
iT-iS-i
1721 pencils

Let me make it easier for you.

building 85 corner Amsterdam and West End avenue
near 64 street Manhattan New York.

Have a safe trip and good luck.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture
SeanMartin

Guys, please. Is it too obvious for you to understand?

drunk dave's picture
drunk dave
1066 pencils

It's obvious, but shyte. Brings brightness to place 'cos it's so cool. Woopie dooh. Rubbish.

SeanMartin's picture
SeanMartin

But the point is, it's obvious. Whether or not it's good advertising is another question altogether. I just find it fascinating that the fanboys here think it's so obtuse.

sneakyhands's picture
sneakyhands
1857 pencils

if headlights are the concept, i say start over. $30 2-pack of super bright bulbs vs $10k+ car. if toothbrushes had lights on them, this could work for that, but not cars.

shahidali's picture
shahidali
4069 pencils

more catastrophe
whats the story?

shahid

chemunoz's picture
chemunoz
90 pencils

o dont get it

chemunoz

witness505's picture
witness505
137 pencils

Hyundai. Now in Toysrus near u.

JacelynAngel's picture
JacelynAngel
59 pencils

the font is like the ~~ "american-idol" font?

puppiepoppy's picture
puppiepoppy
1636 pencils

This are one of those campaigns that make Adsoftheworld's readers feel-good about their own work/ standard.

bhavdeep's picture
bhavdeep
284 pencils

R u sure its "Hyundai accent"?

execution is better or cud have been..

"patience is superior than gutts"

everartz's picture
everartz
7613 pencils

not a fan of this ad, coz its too festive thou, but in the wrong direction, i suggest in these cases to have some retro style and cheering people around, more bright colors the way the headline says, but here i see a pale ad.. sorry not working
--
Everartz

| Everartz |

saadimz's picture
saadimz
8 pencils

wwwwwoooooowwwwwwwwww its really pethatic

iT-iS-i's picture
iT-iS-i
1721 pencils

No matter which way you look at this, "More brightness" as a USP, will never sell a car...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

mikepants2005's picture
mikepants2005
504 pencils

Bad English. Atrocious idea!

NIX DUDE's picture
NIX DUDE
10 pencils

Must have been lost in translation... I hope.

punk's picture
punk
182 pencils

Congratulations you are the 1st ad to only get 1 star ratings. Worst of the worst.

Done!

Log in or register to post comments