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2010 FIFA World Cup Sponsorship, Perfect

Agency: 
Published/Aired: 
June 2010
Description: 

Think about it.
There is no perfect ball. No perfect foot. No perfect shoe. No perfect coaching. No perfect training. No perfect field. No perfect climate. And, often, no perfect day. There is only the idea of perfect. The vision to imagine it. And the desire to achieve it. At Hyundai, we salute the players and teams that made it to this year's World Cup. And those on their way to the next.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

Comments (15)

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Highest Rated

velle's picture
velle
Activity Score 1550

the copy is so very, very good :)

i think claiming perfection by itself is a claiming of a superlative quality, which we try to steer away from. however aspiring for perfection is another thing, but we try not to claim it outright cause that's so 1980s - done to death, et. al.
so, we say, we recognise perfection as an ideal forever beyond our reach - it is the truth - perfection is relative, and dependent on our expectations, and our expectations get higher and higher as we become more sophisticated as consumers.
so, there is nothing wrong in conceding that we are not perfect - but we try to be.
this is a very good ad.

Guest's picture
Guest

nice copy

TommyO's picture
TommyO
Activity Score 1866

The copy is a little to long for me, but I like the art direction. I like the dirty, and far-from-perfect. Nice.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

To err is to be human....is that what they are trying to say?....a pompous set of ads methinks.

Dzsoi's picture
Dzsoi
Activity Score 8436

Man, how big is that newspaper you can put this ad into and ppl still can read it?!

Guest's picture
Guest

Think about it. We don't make perfect cars, they will fall apart. Hyundai.

whatthefudge's picture
whatthefudge
Activity Score 1266

Think about it. We don't make perfect cars, they will fall apart.

Guest's picture
Guest

jajajajajajajjajajajajaja

raavigeorgian's picture
raavigeorgian
Activity Score 2444

so powerful...and inspiring

jasonyu0320's picture
jasonyu0320
Activity Score 49

Yeah ! Nice copy, touch the human sides !

LeeMoh's picture
LeeMoh
Activity Score 424

There is no perfection?

Hyundai now is exposed to a hit below-the-belt from another brand that believes in existence of perfection.

No one will read this without to recall: "A guilty conscience needs no accusers."

Some of the above comments are clear examples.

This ad is strategically wrong.

THINK ABOUT IT, Hyundai.

Guest's picture
Guest

Well said.

Guest's picture
Guest

Very nice Idea and inspired poster :) thank you huyndai

Luis Maram's picture
Luis Maram
Activity Score 252

This is confusing... I don´t know if this is social marketing or commercial marketing

Guest's picture
Guest

inspiring

velle's picture
velle
Activity Score 1550

the copy is so very, very good :)

i think claiming perfection by itself is a claiming of a superlative quality, which we try to steer away from. however aspiring for perfection is another thing, but we try not to claim it outright cause that's so 1980s - done to death, et. al.
so, we say, we recognise perfection as an ideal forever beyond our reach - it is the truth - perfection is relative, and dependent on our expectations, and our expectations get higher and higher as we become more sophisticated as consumers.
so, there is nothing wrong in conceding that we are not perfect - but we try to be.
this is a very good ad.

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