2010 FIFA World Cup Sponsorship, Perfect

June 2010
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Think about it.
There is no perfect ball. No perfect foot. No perfect shoe. No perfect coaching. No perfect training. No perfect field. No perfect climate. And, often, no perfect day. There is only the idea of perfect. The vision to imagine it. And the desire to achieve it. At Hyundai, we salute the players and teams that made it to this year's World Cup. And those on their way to the next.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

Comments (15)

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velle's picture
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the copy is so very, very good :)

i think claiming perfection by itself is a claiming of a superlative quality, which we try to steer away from. however aspiring for perfection is another thing, but we try not to claim it outright cause that's so 1980s - done to death, et. al.
so, we say, we recognise perfection as an ideal forever beyond our reach - it is the truth - perfection is relative, and dependent on our expectations, and our expectations get higher and higher as we become more sophisticated as consumers.
so, there is nothing wrong in conceding that we are not perfect - but we try to be.
this is a very good ad.