Hyundai: 2010 FIFA World Cup Sponsorship, Loyalty
Think about it.
How do you earn true loyalty? It's not just a matter of where you're born or what language you speak. It's simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it.
Official partner of the 2010 Fifa World Cup.
Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow
8 Comments
they no having modern camera? bhere ees colouring here?
Good print campaign. The whole series.
That's me!
http://blog.tapuz.co.il/wranger
Ah poor people watching local footy whilst the rich drive Hyundai 4x4s to the world cup stadium.....
hypocrisy...
Beauty pics!
I don't like the campaign, but I love the quote.
great copy!... even if it doesn't get you fast... it stays long in your head!!
great work!