Hyundai: 2010 FIFA World Cup Sponsorship, Loyalty

Think about it.
How do you earn true loyalty? It's not just a matter of where you're born or what language you speak. It's simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow


Guest's picture

they no having modern camera? bhere ees colouring here?

TommyO's picture
1866 pencils

Good print campaign. The whole series.

Phil Lestino's picture
Phil Lestino
1680 pencils

Ah poor people watching local footy whilst the rich drive Hyundai 4x4s to the world cup stadium.....

Hiperion's picture
3138 pencils


ki_mi_do_ri's picture
58 pencils

Beauty pics!

Guest's picture

I don't like the campaign, but I love the quote.

squareminded's picture
20 pencils

great copy!... even if it doesn't get you fast... it stays long in your head!!

indo's picture
72 pencils

great work!

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