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2010 FIFA World Cup Sponsorship, Loyalty

Agency: 
Published/Aired: 
June 2010
Description: 

Think about it.
How do you earn true loyalty? It's not just a matter of where you're born or what language you speak. It's simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

Comments (8)

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Highest Rated

indo's picture
indo
Activity Score 72

great work!

Guest's picture
Guest

they no having modern camera? bhere ees colouring here?

TommyO's picture
TommyO
Activity Score 1866

Good print campaign. The whole series.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Ah poor people watching local footy whilst the rich drive Hyundai 4x4s to the world cup stadium.....

Hiperion's picture
Hiperion
Activity Score 3138

hypocrisy...

ki_mi_do_ri's picture
ki_mi_do_ri
Activity Score 59

Beauty pics!

Guest's picture
Guest

I don't like the campaign, but I love the quote.

squareminded's picture
squareminded
Activity Score 20

great copy!... even if it doesn't get you fast... it stays long in your head!!

indo's picture
indo
Activity Score 72

great work!

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