2010 FIFA World Cup Sponsorship, Beginning

Agency Network: 
June 2010

Print advertisment created by Innocean, United States for Hyundai, within the category: Automotive.

Think about it.
It didn't begin with a massive contract, a private jet, luxury homes, high-priced PR consultants, legions of fans, supermodel girlfriends, on-call medical staffs, red carpets, endorsements and stretch limos. It merely began with a push. And intention refined. And re-defined. A desire to find new ways. And a passion to the best.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

Comments (5)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I kinda love this.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

It waxeth a little too lyrical for my taste, but still it is pleasing to behold.

robbierae's picture
Activity Score 84

I want to punch it in the face for patronising me.

Blashyrkh's picture
Activity Score 32882

Think about it twice before going for 500 kilometers. Hyundai.

jackal hunts's picture
jackal hunts
Activity Score 325

The copy is too long and boring:(