Hyundai: 2010 FIFA World Cup Sponsorship, Beginning

Think about it.
It didn't begin with a massive contract, a private jet, luxury homes, high-priced PR consultants, legions of fans, supermodel girlfriends, on-call medical staffs, red carpets, endorsements and stretch limos. It merely began with a push. And intention refined. And re-defined. A desire to find new ways. And a passion to the best.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow


Phil Lestino's picture
Phil Lestino
1686 pencils

It waxeth a little too lyrical for my taste, but still it is pleasing to behold.

robbierae's picture
84 pencils

I want to punch it in the face for patronising me.

Blashyrkh's picture
32888 pencils

Think about it twice before going for 500 kilometers. Hyundai.

jackal hunts's picture
jackal hunts
325 pencils

The copy is too long and boring:(

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