Hyundai: 2010 FIFA World Cup Sponsorship, 1950

Think about it.
Mention "the shot heard 'round the World" to any American sports fan and they'll probably tell you about a heroic home run hit by Bobby Thomson in 1951. But ask anyone outside America, and they'll tell you it was the victory over England by an American team made up of mail carriers, a dishwasher, a meat packer, a funeral director and other weekend league players who found themselves taking on the reigning kings of soccer in the 1950 World Cup. The odds against them were 500-1. While others questioned their chances, the U.S. team answered with the most stunning upset in the history of the World Cup. They saw the challenge not as an obstacle, but the opportunity to get better. Because, in the end, that's how you get to be the best.
Proud partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow