Hypo: Tutu

Damn good whites.

Advertising Agency: Noah’s Ark, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Tolulope Bamgbose
Copywriter: Tobi Williams
Illustrator: Tolulope Bamgbose
Executive Creative Director: Lanre Adisa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Published: November 2013

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11 comments

kleenex's picture
kleenex
28775 pencils

HUH!?!?!?!?! I can see the Ellen one, but the other two!?!?!?!!

Ayeyahyah's picture
Ayeyahyah
498 pencils

some kind of culture joke? might want to do a little explaining

faceyon's picture
faceyon
107 pencils

bleach -irresistable white, Desmond Tutu(black man) wearing kkk outfit.

teach me.

iambusy's picture
iambusy
2219 pencils

Looks like social media memes and posters created by bunch of hyper active students.

busy.

Troll's picture
Troll
614 pencils

This is truly awful.

ON's picture
ON
122 pencils

What would make an African activist even think of wearing a KKK outfit?

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

I'm not familiar with Nigerian humor, but this is amazingly insensitive.

dotunbello's picture
dotunbello
138 pencils

I'm Nigerian...don't think this has anything to do with culture, the ads work and the idea transcends borders.

7welve's picture
7welve
15 pencils
rfeloni's picture
rfeloni
6 pencils

The creative director explained this offbeat campaign to me. Here's the full story: http://www.businessinsider.com/hypos-damn-good-whites-campaign-2013-12

ON's picture
ON
122 pencils

"Tutu recalls one day when he was out walking with his mother when a white man, a priest named Trevor Huddleston, tipped his hat to her—the first time he had ever seen a white man pay this respect to a black woman. The incident made a profound impression on Tutu, teaching him that he need not accept discrimination and that religion could be a powerful tool for advocating racial equality"
http://www.biography.com/people/desmond-tutu-9512516

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