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Agency: 
Published/Aired: 
December 2012
10576
Description: 

Print advertisment created by unknownlab, United States for Hyper, within the category: Electronics, Technology.

Need more power?
Hyper External Batteries for iDevices

Advertising Agency: unknownlab, USA
Creative Director: Tom Van Daele
Art Director: Marco Manansala
Copywriter: Nathan Sirotta

Comments (7)

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kleenex's picture
kleenex
Activity Score 48548

Simple works for me.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ivan, something tells me you're seeing the 'iPod'-ness in some of these campaigns too! ;)

The Jobless Writer
Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

C'mon, this is terribly weak - using somebodies artwork. Use your own talent.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Stealing is crime. And this is blatant stealing!

mmackinven's picture
mmackinven
Activity Score 1608

I don't see a problem with these at all?

Hyper External Batteries for iDevices means it's only for Apple products, so completely relevant artwork.

Earibuss's picture
Earibuss
Activity Score 3

I will start on originality, because these are not original and these images have been done by thousands of kids with Photoshop or Illustrator. They lack aesthetics in rendering the figures. Did it take the designer 5 minutes to make each one? These have poor details in certain areas which make them weak. Take a look at the original ads, they showed folds in clothing, fine hairs flowing, etc. These imitations do not. Plus, these are poor examples of branding, who cares if they attach to Apple devices. Are these made by Apple? No! Also, this style is old and waiting to be forgotten.

eins-eins-null's picture
eins-eins-null
Activity Score 894

its a reference, not a theft - completely different things. nevertheless, cool idea but a decade to late...

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