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Disappearing stains

Agency: 
Published/Aired: 
February 2010
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Description: 

Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. You can test it on your screen too.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh

Comments (32)

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Highest Rated

MJStinson77's picture
MJStinson77
601 Activity Scores

Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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