Advertisement

Disappearing stains

Agency: 
Published/Aired: 
February 2010
Description: 

Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. You can test it on your screen too.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh

Comments (32)

Log in or register to post comments

Highest Rated

MJStinson77's picture
MJStinson77
Activity Score 601

Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

xcreativity's picture
xcreativity
Activity Score 2374

love the concept! really good!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

rehpani's picture
rehpani
Activity Score 312
Patata Casada's picture
Patata Casada
Activity Score 118

That one is awsome! :D

pepsiice's picture
pepsiice
Activity Score 253

wow, this is amazing.

hufflepoff's picture
hufflepoff
Activity Score 430

so good!!

roel_bogers's picture
roel_bogers
Activity Score 84

Very well done!

netei's picture
netei
Activity Score 215

very nice effect. good execution. however it only works when you know what you should look at and know what hygiene is standing for.

muraliduggineni's picture
muraliduggineni
Activity Score 104

Good one.

murali duggineni

Schirone's picture
Schirone
Activity Score 98

i agree with netei

i'm here because i'm procrastinating

the_guest's picture
the_guest
Activity Score 175

great!

DBB's picture
DBB
Activity Score 1216

thats nice ! great visual work.

Honest Dave's picture
Honest Dave
Activity Score 233

This is a great idea, however this would be one time I would be on the client's side and make the logo bigger.

Imagepro's picture
Imagepro
Activity Score 112

The point of the smal logo is to draw people closer to the stain, and when they read the product the stain dissapears! :D I think its brilliant! i give it a 10!

bluside's picture
bluside
Activity Score 27

Very nice!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Cannes!

"Bright ideas bring better results"

silvi's picture
silvi
Activity Score 4172

This is an IDEA!

Hibon's picture
Hibon
Activity Score 3736

Great!!!!!

Simple ideas are the best !

alejulimaty's picture
alejulimaty
Activity Score 842
alejulimaty's picture
alejulimaty
Activity Score 842
hermotsura's picture
hermotsura
Activity Score 254

pretty neat.

pandyllero14's picture
pandyllero14
Activity Score 46

I don't like it that much, not a very strong concept

angieraj's picture
angieraj
Activity Score 428

Totally attention grabbing, If I saw this on the street, it would definitely require a double take.

Cognito Ergo Sum

rehpani's picture
rehpani
Activity Score 312
rehpani's picture
rehpani
Activity Score 312
hermotsura's picture
hermotsura
Activity Score 254

guys, you're being overly-critical here. "done done done done done"... the above employs a completely different optical illusion & a different strategy and it's got little to do with the ariel ad... sometimes i just think that's all you're doing here, trying to catch stuff that's been done and point it out. i'm more interested in opinion, tho copycats are worth pointing out. this, however, is not the case in my opinion.

Dzsoi's picture
Dzsoi
Activity Score 8087

I think that one is forced a bit and way less amazing, not eye-catching at all.
I have never seen this visual illusion before, so I am impressed.

Sephi's picture
Sephi
Activity Score 139

prety good,I think that's smart one~

tchifi's picture
tchifi
Activity Score 164

Great !

jem's picture
jem
Activity Score 20

itz still there..very light outline of the stain..

rolling.stone's picture
rolling.stone
Activity Score 2741

cool idea, not sure about its real impact

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

faiziart's picture
faiziart
Activity Score 54

this kinds of ad forcing to click in mind, for a long time.

MJStinson77's picture
MJStinson77
Activity Score 601

Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Advertisement

20% Off Sale at iStock until December 9th 2016