Hygiene Color Bleach: Disappearing stains
Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. You can test it on your screen too.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
Via: adgoodness
32 Comments
love the concept! really good!
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Alexandre Brito
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http://www.buscaspot.com/imagenes/ariel.jpg
That one is awsome! :D
wow, this is amazing.
so good!!
Very well done!
very nice effect. good execution. however it only works when you know what you should look at and know what hygiene is standing for.
Good one.
murali duggineni
i agree with netei
i'm here because i'm procrastinating
great!
thats nice ! great visual work.
This is a great idea, however this would be one time I would be on the client's side and make the logo bigger.
www.davestyler.com
The point of the smal logo is to draw people closer to the stain, and when they read the product the stain dissapears! :D I think its brilliant! i give it a 10!
Very nice!
Cannes!
"Bright ideas bring better results"
This is an IDEA!
Great!!!!!
Simple ideas are the best !
good one, it´s just like soulwax artwork for "any minute now" and "nite versions"
http://images-eu.amazon.com/images/P/B0002FR11E.02.LZZZZZZZ.jpg
http://vladtanase.files.wordpress.com/2008/01/soulwax-nite-versions-an...
good one, it´s just like soulwax artwork for "any minute now" and "nite versions"
http://images-eu.amazon.com/images/P/B0002FR11E.02.LZZZZZZZ.jpg
http://vladtanase.files.wordpress.com/2008/01/soulwax-nite-versions-an...
pretty neat.
In the quiet words of the Virgin Mary... Come again?
I don't like it that much, not a very strong concept
Totally attention grabbing, If I saw this on the street, it would definitely require a double take.
Cognito Ergo Sum
DONE
DONE http://www.buscaspot.com/imagenes/ariel.jpg
DONE
DONE
DONE http://www.buscaspot.com/imagenes/ariel.jpg
DONE
guys, you're being overly-critical here. "done done done done done"... the above employs a completely different optical illusion & a different strategy and it's got little to do with the ariel ad... sometimes i just think that's all you're doing here, trying to catch stuff that's been done and point it out. i'm more interested in opinion, tho copycats are worth pointing out. this, however, is not the case in my opinion.
In the quiet words of the Virgin Mary... Come again?
I think that one is forced a bit and way less amazing, not eye-catching at all.
I have never seen this visual illusion before, so I am impressed.
prety good,I think that's smart one~
Great !
itz still there..very light outline of the stain..
cool idea, not sure about its real impact
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~ Quite obviously, I have gathered no moss ! ~
this kinds of ad forcing to click in mind, for a long time.
Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.
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