klaussnow's picture
1675 pencils

srsly? kthxby.

... its already been done...

ADebutant's picture
266 pencils

A long winded break up letter with traditional advertising practice is your way of saying you're going to 'do things differently? Do you see the irony in this?

Don't 'say' you're going to do things differently....just do it differently. Agencies like Mother, Wexley and Anomaly don't need to 'tell' people their dynamic is different. It just is, and that's the driving force behind their work.

"Our factories make cosmetics. We sell hope." -M.Factor

john doe's picture
john doe
1571 pencils

I totaly agree. apparently some old guys trying to start as consultants.
btw two more critics:
- why did they give any credits to a photographer?
- even if in the times when this guys started their "advertising dream", people spent a little effort about the typography of a longcopy ad.

Guest commenter's picture
Guest commenter

Wexley is the shit

whitespace's picture
1953 pencils

I like it. So many agencies are guilty of the crimes listed.

krautland's picture
3216 pencils

neil french just got a hardon.
nobody else read it.

Banner2k5's picture
551 pencils


LordDiesel's picture
69 pencils


Saying it won't be enough but releasing it full fledged among all would do!!

What say?

LordDiesel's picture
69 pencils

But guys they aren't saying it. They've done it. Don't you see?

JediByKnight's picture
184 pencils

i don't like this ad.

it's too preachy. it's too boring. it's too long. it's too predictable.

therefore, it's the exact opposite of what this new agency is supposed to stand for.

i agree with creative180 - don't say it, BE it. my favourite example of this is nike over the years.

there's this fantastic saying - david ogilvy, i think. when a company and a woman boast about their virtue, stay away from the former and cultivate the latter.

'nuff said.

Guest's picture

Wow. Good thing old hux is going to change the ad world. What exactly have they done so far? Besides this overtly traditional/dog walker/self-promo of course.

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