Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Shenghoon, Westside Studios
Published: March 2008
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Comments
srsly? kthxby.
... its already been done...
A long winded break up letter with traditional advertising practice is your way of saying you're going to 'do things differently? Do you see the irony in this?
Don't 'say' you're going to do things differently....just do it differently. Agencies like Mother, Wexley and Anomaly don't need to 'tell' people their dynamic is different. It just is, and that's the driving force behind their work.
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
I totaly agree. apparently some old guys trying to start as consultants.
btw two more critics:
- why did they give any credits to a photographer?
- even if in the times when this guys started their "advertising dream", people spent a little effort about the typography of a longcopy ad.
Wexley is the shit
I like it. So many agencies are guilty of the crimes listed.
neil french just got a hardon.
nobody else read it.
haha
www.bahonsadvertising.co.uk
Wow!!
Saying it won't be enough but releasing it full fledged among all would do!!
What say?
But guys they aren't saying it. They've done it. Don't you see?
i don't like this ad.
it's too preachy. it's too boring. it's too long. it's too predictable.
therefore, it's the exact opposite of what this new agency is supposed to stand for.
i agree with creative180 - don't say it, BE it. my favourite example of this is nike over the years.
there's this fantastic saying - david ogilvy, i think. when a company and a woman boast about their virtue, stay away from the former and cultivate the latter.
'nuff said.
Wow. Good thing old hux is going to change the ad world. What exactly have they done so far? Besides this overtly traditional/dog walker/self-promo of course.
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