Hutchwilco: Secret Fishing Spots, 3
Because someone needs to know where you are.
Advertising Agency: DDB New Zealand
Executive Creative Director: Andy Fackrell
Creative Directors: Steve Kane, Chris Schofield, Regan Grafton
Creatives: Rory Mckechnie, Damian Galvin, Adam Thompson
Producer: Dov Tombs
Photographer: Lewis Mulatero
Retoucher: Kevin Hyde
Designer: Reene Lam
Account manager: Nisa Solipo
Senior Account Manager: Jonathan Rea
Published: February 2013
3 comments
This happenes when people get scared to show products and talk about it
Let's not forget that people don't like to read anymore. This ad takes anyone more than 20 seconds to understand the concept, or not. Art Direction is good though.
NoBox Advertising
Breaking news, PEOPLE DO READ. Though it depends, like if you give a 2 para ad for a chewing gum ad, less people might care to read, where as more people would be willing to read even a 4 para ad, it its like for a product involving high involvement from customer's side, for example car.