Husqvarna motorcycles: Hot air balloons

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Guto Kono
Copywriters: Marcos Piccinini, Fabio Leão
Published: April 2008

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StuartLittle's picture
468 pencils

Where is the motorcycle?

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

It's a pull and reveal ad, alone the image has very little significance intriguing the viewer to seek out the branded message in order to get the pay off. In short it means it's a better ad dude.

Olafski001's picture
1194 pencils

there's no motorcycle, they show the balloons like they are the cars where stuntpeople jump over. you know 10 in a row?
i like these ones better then the eiffel thing, although they are hard to get

StuartLittle's picture
468 pencils

Even then where's the motorcycle to jump over the balloons, why did they left it over to the people to get it.

ivan's picture

Because it gives more pleasure to decipher.

Ivan Raszl, admin of AotW

sismo83's picture
38 pencils

i think is coming a lot of balloons arts directions

Davosk's picture
4833 pencils

No... try again.

LeeMoh's picture
424 pencils


Tapper's picture
490 pencils

it leaves too much to decipher though

Strip. Strip. Strip.

mishkaa's picture
296 pencils


poojagadodia's picture
194 pencils
yawn..... come up with something better ..

kgeiger's picture
7024 pencils

The balloon and helicopter adverts are alright. The other two are boring.

tsea's picture
123 pencils


XL's picture
214 pencils

Why do only half of the ads have the tag "Jump Higher"? If you need that to help sell the ones without the motorcycle in it, then your campaign isn't working.

lauke's picture
112 pencils

I think it's not the same campaign.

capobvious's picture
68 pencils

having grown up with evel knievel i got these immediately. these are great. however, the eiffel tower and giza ones don't work.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Didn't Robbie break some kind of record again just a few days ago?

Anyway, I think this is an instant get for the (BMX) audience. I love this one, too. The way they lined up the balloons near the bottom of the page is just perfect.

B2B's picture
103 pencils

Helicopter is better.

imgns's picture
68 pencils

Fun ad.. there´s no need for the moto, moto riders / fans just know right the way what this ad tells. Great!

saxzero2003's picture
2 pencils


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