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Husqvarna motorcycles: Hot air balloons
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Guto Kono
Copywriters: Marcos Piccinini, Fabio Leão
Published: April 2008
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Comments
Where is the motorcycle?
Preparing to jump over the baloons. Duh!!!
It's a pull and reveal ad, alone the image has very little significance intriguing the viewer to seek out the branded message in order to get the pay off. In short it means it's a better ad dude.
there's no motorcycle, they show the balloons like they are the cars where stuntpeople jump over. you know 10 in a row?
i like these ones better then the eiffel thing, although they are hard to get
- Here I should have written something smarter -
Even then where's the motorcycle to jump over the balloons, why did they left it over to the people to get it.
Because it gives more pleasure to decipher.
i think is coming a lot of balloons arts directions
No... try again.
looool
it leaves too much to decipher though
Strip. Strip. Strip.
???????????????
http://www.WATGame.com
yawn..... come up with something better ..
The balloon and helicopter adverts are alright. The other two are boring.
boring.
Why do only half of the ads have the tag "Jump Higher"? If you need that to help sell the ones without the motorcycle in it, then your campaign isn't working.
I think it's not the same campaign.
having grown up with evel knievel i got these immediately. these are great. however, the eiffel tower and giza ones don't work.
Didn't Robbie break some kind of record again just a few days ago?
Anyway, I think this is an instant get for the (BMX) audience. I love this one, too. The way they lined up the balloons near the bottom of the page is just perfect.
Helicopter is better.
Fun ad.. there´s no need for the moto, moto riders / fans just know right the way what this ad tells. Great!
interessante.