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Comments (29)

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Highest Rated

Totto's picture
Totto
Activity Score 685

very good .. but will be a lot more effective with a copy.. in small font. gimme a call if u need a c w.9969066173.

Intelligent ads are the need of the hour.

slim's picture
slim
Activity Score 1047

Needs a line. Also, it's 1 idea executed 3 times...
Not bad but loses points for these reasons.

Have Heart's picture
Have Heart
Activity Score 922

I think this is brilliant! Three same executions are okay in this case, since every picture is fairly spectacular. Doesn't need a line in my opinion. Everyone gets the "perfect grip"-thought anyway.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
Activity Score 143

Totally agree

Have Heart's picture
Have Heart
Activity Score 922

...unfortunately the product looks pretty ugly here.

Daryllee's picture
Daryllee
Activity Score 56

No, actually the idea is good but shouldnt have all the 3 visual the same. Its same feeling.

RAZ21's picture
RAZ21
Activity Score 253

haha remember a couple of days ago we were talking about the wood wax idea..which had been done 456789 times before and will be done another 456789 times again? anyone sees the relation here or is it just me, myself and I??

RAZ21's picture
RAZ21
Activity Score 253

yup that's the one...hehe

chintan ruparel's picture
chintan ruparel
Activity Score 1516

brilliant campaign... very powerful!

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
Activity Score 1516

...and no, it doesn't need a line at all!

~ old habits die hard, older ones never do ~

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

yeah, its working for me, and it didn't need a line for me to get it.

Nice

Wren's picture
Wren
Activity Score 66

D2D. Done to death.

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

Here's a line

"So heavy, your car will be rendered useless."

Yeah baby, that's why they pay me the big bucks....

Desi's picture
Desi
Activity Score 1052

Where do we need the illustration? Illustrator: Pravin Patil, Gautam Wadher.
Also what is the message? Good grip? Stands any weather condition? Tyres look quite crappy considering this is a tyre adverting, are they really JK Tyres? I am curious about who shot the pix. Stock? D2D, i agree.

kre8's picture
kre8
Activity Score 989

sometimes they credit the retoucher as illustrator.
doesnt mean there has to be drawings.

Scam Detector's picture
Scam Detector
Activity Score 1048

Agree with Kre8. Most award festivals are still very old fashioned and don't have a credits entry for a digital imaging guy.

Desi's picture
Desi
Activity Score 1052

And Ocedar Wax: Armageddon (on this page only), has done the same ad which i think is better.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

done to death for sure.

greycells1's picture
greycells1
Activity Score 82

ad's got a grip

copyanalysis's picture
copyanalysis
Activity Score 62

It's simply disgusting

Arisca's picture
Arisca
Activity Score 164

I'm sure people back in New Orleans would cheerfully embrace this product. Some baroque sh** in here.

sloppy4's picture
sloppy4
Activity Score 1494

i agree with thirty6. it's been done. i found it ironic this campaign came right after the lock campaign with a very similar concept.

mj's picture
mj
Activity Score 71

cool

kandi's picture
kandi
Activity Score 204

i actually think that we are (or should) enter an age where disasters should not be used lightly in advertising. In the past, natural disasters occur less frequently. Now we see almost one every month. Should we really use images like these to sell tyres? Surely there are other scenarios we can use.

BTW, if my whole house and family have been wiped out by a disaster, i wouldn't be any happier knowing that i still have my JK Tyres.

kre8's picture
kre8
Activity Score 989

good call kandi. i agree..

RAZ21's picture
RAZ21
Activity Score 253

yeah really good one..

Scam Detector's picture
Scam Detector
Activity Score 1048

Powderful campaign lah!

sharpmanish's picture
sharpmanish
Activity Score 26

Idea is good.

Totto's picture
Totto
Activity Score 685

very good .. but will be a lot more effective with a copy.. in small font. gimme a call if u need a c w.9969066173.

Intelligent ads are the need of the hour.

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