29 comments

slim's picture
slim
1047 pencils

Needs a line. Also, it's 1 idea executed 3 times...
Not bad but loses points for these reasons.

Have Heart's picture
Have Heart
922 pencils

I think this is brilliant! Three same executions are okay in this case, since every picture is fairly spectacular. Doesn't need a line in my opinion. Everyone gets the "perfect grip"-thought anyway.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Totally agree

Have Heart's picture
Have Heart
922 pencils

...unfortunately the product looks pretty ugly here.

Daryllee's picture
Daryllee
56 pencils

No, actually the idea is good but shouldnt have all the 3 visual the same. Its same feeling.

RAZ21's picture
RAZ21
253 pencils

haha remember a couple of days ago we were talking about the wood wax idea..which had been done 456789 times before and will be done another 456789 times again? anyone sees the relation here or is it just me, myself and I??

RAZ21's picture
RAZ21
253 pencils

yup that's the one...hehe

chintan ruparel's picture
chintan ruparel
1516 pencils

brilliant campaign... very powerful!

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
1516 pencils

...and no, it doesn't need a line at all!

~ old habits die hard, older ones never do ~

A. J. SMITH's picture
A. J. SMITH
2824 pencils

yeah, its working for me, and it didn't need a line for me to get it.

Nice

Wren's picture
Wren
66 pencils

D2D. Done to death.

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

Here's a line

"So heavy, your car will be rendered useless."

Yeah baby, that's why they pay me the big bucks....

Desi's picture
Desi
1052 pencils

Where do we need the illustration? Illustrator: Pravin Patil, Gautam Wadher.
Also what is the message? Good grip? Stands any weather condition? Tyres look quite crappy considering this is a tyre adverting, are they really JK Tyres? I am curious about who shot the pix. Stock? D2D, i agree.

kre8's picture
kre8
989 pencils

sometimes they credit the retoucher as illustrator.
doesnt mean there has to be drawings.

Toro's picture
Toro
1046 pencils

Agree with Kre8. Most award festivals are still very old fashioned and don't have a credits entry for a digital imaging guy.

Desi's picture
Desi
1052 pencils

And Ocedar Wax: Armageddon (on this page only), has done the same ad which i think is better.

thirty6chambers's picture
thirty6chambers
1464 pencils

done to death for sure.

greycells1's picture
greycells1
82 pencils

ad's got a grip

copyanalysis's picture
copyanalysis
62 pencils

It's simply disgusting

Arisca's picture
Arisca
164 pencils

I'm sure people back in New Orleans would cheerfully embrace this product. Some baroque sh** in here.

sloppy4's picture
sloppy4
1494 pencils

i agree with thirty6. it's been done. i found it ironic this campaign came right after the lock campaign with a very similar concept.

mj's picture
mj
71 pencils

cool

kandi's picture
kandi
204 pencils

i actually think that we are (or should) enter an age where disasters should not be used lightly in advertising. In the past, natural disasters occur less frequently. Now we see almost one every month. Should we really use images like these to sell tyres? Surely there are other scenarios we can use.

BTW, if my whole house and family have been wiped out by a disaster, i wouldn't be any happier knowing that i still have my JK Tyres.

kre8's picture
kre8
989 pencils

good call kandi. i agree..

RAZ21's picture
RAZ21
253 pencils

yeah really good one..

Toro's picture
Toro
1046 pencils

Powderful campaign lah!

sharpmanish's picture
sharpmanish
26 pencils

Idea is good.

Totto's picture
Totto
685 pencils

very good .. but will be a lot more effective with a copy.. in small font. gimme a call if u need a c w.9969066173.

Intelligent ads are the need of the hour.

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