Hunt: Game take away

Hunt is a hunting store located in the city centre of Stockholm. As a brand, Hunt speaks to the urban hunter in an urban way. Hunt brings an urban mindset to the forest.

Brief: Create attention and interest for Hunt (Stockholm based Hunting Store) and their Hunting Certification Exam.

Solution: The whole forest is a huge take away full of game – and if you take a hunting certification exam it’s always open.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Art Director: Jacob von Corswant
Copywriter: Petter Dixelius
Photographer:Sven Prim
Designer: Calle Cassel
Published: February 2010

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5 comments

El Barto's picture
El Barto
111 pencils

I guess the target group gets the message. To me it is just shows a life despising state of mind. Making a game out of the death of living creatures.

theanc's picture
theanc
2778 pencils

Agreed.

WillyLatasa's picture
WillyLatasa
616 pencils

So you'll find trees in that store? How can you kill bambee?

"Bright ideas bring better results"

xcreativity's picture
xcreativity
2374 pencils

love it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Sven Gali's picture
Sven Gali
845 pencils

funny

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