Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Creatively, I like it. But logically, if there was a human baby out alone on the tundra, a sealion WOULD kill it. Just not with a club.)
A more logical concept would be if the wild sealion would be killing the baby in the living room, since we (humans) go into their territory killing their babies and skining them sometimes alive.
Bingo.
I saw film footage of the annual baby seals 'clubbing' season in Canada a few months ago and it was absolutely brutal. This ad is brutal, but sometimes it takes this kind of imagery to get to our emotions better.
did this make anyone else hungry?
You are sick!
Omg! This makes me angry! That damn sealion just knocked down a baby! I am going straight to the zoo to waste some sealions!! (>< )
I don't believe that the animal would have killed the baby. A lot of mammals found abandonned human babies and protected and fed them. This picture maybe is sick but not not sicker than people who mistreat animals like the one who wants to go to the zoo and... And Anyway the animals aren't logical beings. They react with instinct. If you think how some ''humans'' react, you will understand who is the sick one here! Why don't you angry e accept the mistreatment of humans but aren't you a little beat schocked about the mistreatment of animals? One shows hier his educational level too.
the reverse pic the one with a human clubbing a baby seal is kinda iconic... guess thats why they stick to this backdrop... so that it triggers something...
those damn sealions after our human children! lets kill then all.
omfg!
you people are sick
seals cant help what they do there not human ! im feel like puking everyones after the seals.why not the humans that are killing them?
omfg!
you people are sick
seals cant help what they do there not human ! im feel like puking everyones after the seals.why not the humans that are killing them?
wtf?
great!
Wrong message, it looks like animal rights campaigners would kill babies before killing a sea lion. Wait a minute that,s not too far off the mark.
I found this campaign to be very well done. Good campaigns send a provacative message you can't turn away from. We kill baby seals, and other baby animals for fur and food. They knew everyone would loose it, when they would have to consider what if the same were to happen to our babies. Although, most parents loose it just having to realize, the world isn't made just for baby and them.
This certainly is better than PETA's pornography.
its not true....boooo booooo booo booooo!
im new to this
whats the purpose?
whos target audience?
and what techniques are used?
symbolic, technical, wrriten ??
if any one can answer these headings for this ad i would really appreciate it
I find it brilliant
I mean it gets the message across doesn't it?
that is what we are doing to the sealions, it is absolutely disgusting.
If someone clubbed your children to death in front of you, see how you feel.
Look into the image and discover what it really means, what lies beneath it
don't analyse it to the point where it's become structured with only one meaning
think about it.
Put yourself in the sealions place.
na ana ananananan nanan annan SEAL!!!!!!!!! SAEAL!!
I think it is ver abab bad
Post new comment