Humanitarian Lion: CEO Pepsi
Here are some unusual ads. They should be sent directly to the biggest companies of the world CEO's who are also annual the biggest winners of the Cannes Lions Festival. However, we don’t have the emails of these “big wigs.” Secondly, we believe this email should be passed along to everyone in the industry before it reaches the CEO's. People would find this email so important they’ll send it to others. And third, we believe this is a project everyone should be part of.