Humana: Help, 2

Let your 2nd hand clothes help the 3rd world.

Advertising Agency: LoweDraftFcb, Amsterdam, The Netherlands
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Exec Agency Producer: Peter Burger
Director: Ismaël, Pink Rabbit
Producer: Leonie v.d. Hoevel
DOP: Gabor Deak
Post production: Condor
Sound Production: The Alamo Race Track/FC Walvisch
Special Effects: Rob’s Propshop

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16 comments

theanc's picture
theanc
2778 pencils

Very nice shot. However it looks too literal for me.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

TRICKY's picture
TRICKY
3921 pencils

FOOD man food they need food not clothes

The man who stops advertising to save money is like the man who stops the clock to save time

kid_A's picture
kid_A
250 pencils

a real teacher man!
they need a real teacher, a real doctor
real help

estos avisos me parecen una falta de respeto

Guest's picture
Guest

Ummm, not so much.

erin montemurro's picture
erin montemurro
373 pencils

i think the clothes are the vehicle for obtaining the things you guys say they really need - think your missing the point - that being said the ad is just ok - thnk it can be taken further to have more impact

how do like them apples

Guest's picture
Guest

Whaaaaaaaat??

izmild's picture
izmild
770 pencils

Nice concept but not art work. It's horrible...

Guest's picture
Guest

please!! the photo is horrible,but nice idea, every help to this people receive is good.

floydeepurple's picture
floydeepurple
349 pencils

like the colours in the photo

Guest's picture
Guest

WHAAAAATTTTT!!!! must be nuts! an absolute no-brainer

Guest's picture
Guest

Humana is an international sect and a thief; it highly unmoral...

gbl's picture
gbl
451 pencils

not a good idea, making fun of a serious stuff. Photo is cool.

Guest's picture
Guest

Its too literal and ironic at the same time

I dont think that 3rd World needs clothes, or an ad making fun their situation.

Guest's picture
Guest

the bile rises and i'm not even one of the hardworking people who DO teach in Africa!

scarfinati's picture
scarfinati
830 pencils

strategy aside.

Watch the TV spot and the ad makes more sense emotionally. Its a nice campaign. Simple.

Dont think so much in ads/executions rather in overall campaigns/messages...

Guest's picture
Guest

S-U-C-K-S!!!! Not only its so very literal, but shows african people like stupids, that´s not good.

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