Human machine, Shoes
Make a move, make it happen.
Human Machine Nº4. Playing shoes machine:
Pressure applied to the pedal makes the chain pass over two gear wheels, transferring motion to the mechanical arm on which shoes have been put. The shoes strike the keyboard, one at a time, to make the piano play.
Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli