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Human machine, Shoes

Published/Aired: 
September 2006
Description: 

Make a move, make it happen.
Human Machine Nº4. Playing shoes machine:
Pressure applied to the pedal makes the chain pass over two gear wheels, transferring motion to the mechanical arm on which shoes have been put. The shoes strike the keyboard, one at a time, to make the piano play.

Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli

Comments (5)

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Highest Rated

goozano's picture
goozano
Activity Score 58

It's advertising my friend just that

slim's picture
slim
Activity Score 1047

I like the execution of these. Quite lateral, unexpected. But it just doesn't feel particularly inspiring. 'Make a move, make it happen.' Dunno. Feels like a poor man's 'Just do it.'

MarceloG's picture
MarceloG
Activity Score 820

I like these a lot. Very unexpected and surprising ads. Great art direction and, in my opinion, good concept!
______________
In God I trust

DGCS's picture
DGCS
Activity Score 410

What a great campaign. Different for the brief/category.! First of all, here in Brazil we don't know this brand.
Then, i saw the site and realized the whole campaign. The spots and the art direction are very good.

ivanshowfine's picture
ivanshowfine
Activity Score 131

que mierda tan reforzada

goozano's picture
goozano
Activity Score 58

It's advertising my friend just that

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