Human machine, Shoes

Make a move, make it happen.
Human Machine Nº4. Playing shoes machine:
Pressure applied to the pedal makes the chain pass over two gear wheels, transferring motion to the mechanical arm on which shoes have been put. The shoes strike the keyboard, one at a time, to make the piano play.

Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli

September 2006


slim's picture
1047 pencils

I like the execution of these. Quite lateral, unexpected. But it just doesn't feel particularly inspiring. 'Make a move, make it happen.' Dunno. Feels like a poor man's 'Just do it.'

MarceloG's picture
820 pencils

I like these a lot. Very unexpected and surprising ads. Great art direction and, in my opinion, good concept!
In God I trust

DGCS's picture
410 pencils

What a great campaign. Different for the brief/category.! First of all, here in Brazil we don't know this brand.
Then, i saw the site and realized the whole campaign. The spots and the art direction are very good.

ivanshowfine's picture
131 pencils

que mierda tan reforzada

goozano's picture
58 pencils

It's advertising my friend just that

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