Huggies Wipes with triple clean: Car

Because your world is your baby's canvas

Advertising Agency: Ogilvy & Mather Chicago, USA
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator / 3D: Scott Giannini / Giannini Creative
Photographer: Tony D'Orio
Published: March 2013

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9 comments

certaintly's picture
certaintly
4060 pencils

way too hard to understand and im not even sure it's a true insight

kleenex's picture
kleenex
22718 pencils

NO and NO,

advertising ninja's picture
advertising ninja
576 pencils

nice idea... but the shapes of stains are...forced.. they are too regularly created.. i think this layout needs simplification, and should be visually more fluent..

dearturki's picture
dearturki
311 pencils

Stains all over our world??

Reality Check's picture
Reality Check
1744 pencils

The problem with this campaign – and it's a big problem – is the visual implies that Huggies Wipes is a multi-purpose cleaner. (The phrase "Triple Clean" doesn't help.)

bunnygirl's picture
bunnygirl
2 pencils

I did this campaign two years ago when I was in Ogilvy and for the same client and product. The insight was that mothers in Puerto Rico use them to clean more than a baby's behind, they also use them to clean their kids messes. I do admit, this art direction is better. http://saraimelendez.files.wordpress.com/2012/02/huggies_wipes_cuna.jpg http://saraimelendez.files.wordpress.com/2012/02/huggieswipesasiento.jpg

certaintly's picture
certaintly
4060 pencils

i disagree, i think yours is better. the copy in your ad is so much simpler and clarifying whereas the copy in the other ad is convoluted and trying to say more than it needs to.

also, the execution is much clearer in yours. the only thing i might have changed is to make it colorless (in white) as in this execution.
but that's it.

certaintly's picture
certaintly
4060 pencils

and i wouldve used "ensucian" instead of "embarran"

Gioconda's picture
Gioconda
55 pencils

I like

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