Huggies: Tornado

You called here Elisa. But perhaps Katrina would have been better.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Associate Creative Director & Copywriter: Davide Boscacci
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti

9 comments

velle's picture
velle
1550 pencils

haha, maybe calling all babies katrina would be a good idea until they're past the difficult teen years

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Oh, Katrina as in the hurricane Katrina. I didn't get that one at first (but I'm not from US). Wonder if they'll get it in Italy though.

LeeHarvey's picture
LeeHarvey
3045 pencils

I copy that Jack.

Guest's picture
Guest

Too big package, by the way.

Manola

Guest's picture
Guest

Katrina was a hurricane, not a tornado.

Guest's picture
Guest

Katrina was a hurricane, not a tornado.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

Right...

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

I currently live in Italy and I've got it... but I'm from Germany :) I like this campaign but it may seem unrespectful to US population...

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

I currently live in Italy and I've got it... but I'm from Germany :) I like this campaign but it may seem unrespectful to US population...

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