Huggies: Spoonful

A spoonful for mum.
A spoonful for dad.
A spoonful for grandma.
And one for your new dress.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Associate Creative Director & Copywriter: Davide Boscacci
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti

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4 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah this is getting better, nice campaign :) (From Italy!)

lessismore's picture
lessismore
251 pencils

nice one

Guest's picture
Guest

I like the concept

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

But where is the idea?

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