A spoonful for mum.
A spoonful for dad.
A spoonful for grandma.
And one for your new dress.
Isn't a mother's life hard? Leave the soft side to your baby.
Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Associate Creative Director & Copywriter: Davide Boscacci
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti