Huggies: Pyjama

Finally, you buttoned up her pyjama, back to front.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Associate Creative Director & Copywriter: Davide Boscacci
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti


LeeHarvey's picture
3045 pencils

This one I like. Recognisable.

Hibon's picture
3736 pencils

nice idea

Simple ideas are the best !

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