Anytime, anywhere.
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
Published: April 2009
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32 Comments
Hilarious!
i like this. (:
ahahh the more i look at the pic the more i laugh, hahahahahahaha,m stop it stop it, take it awya from my eyeess, aaaaah, noooooo, hahahahhahahha, stoooop it, hahahahha, ROFL, ur killing me, go away, ahahahahhaha
You Are What You Expect
Very very nice. Love it. Nice.
Idea is ok. The layout ok. But..where's the final art?
Very, very, very, very nice!
this is not an ad. it's funny picture of a baby with not-relevant logo stuck on it.
haha, you're such a douche.
a baby that just shit in his pants. huggies diapers. wait what does relevant mean?
no, this particular baby just burped.
if you have a baby you should know that.
if you don't... well, what qualifies you to judge this campaign? that's what relevance means.
i think you're missing the big idea here.. and it's pretty big.. guest FAIL!
probably. but you're missing what the point of advertising really is. which is even bigger fail.
I'd call this an epic FAIL. If you have a baby you should also know that no two babies are alike. I should know what he's doing in this photo since I'm the one holding him, and I had to clean up his diaper afterward. He's a funny kid, always made that face whenever he went number 2.
Grrrrrreat face and thus ad. Very funny and recognizable indeed. Well done!
Priceless!
Serious kid :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
lovely
they showed me a picture & i laughed
dignity has never been photographed
HILARIOUS!!
HAHAHAHAHAHAHAHA! Coolio!
Flush the other three executions down the toilet. The others look like they're either sleeping or just farting. A good diaper holds back the torrent of feces that we know will be coming when they make "the face". I know what the face looks like - I have three boys under 4 years old. SInce this photo comes from Flickr, can we assume this was a contest? If not, add some redness to this face, a popping vein, and you have a winner. Actually - if the campaign is "Anytime. Anywhere.", why not show us more of the background? A wedding perhaps? Something to remind us that babies DO poop anytime, anywhere and having Huggies on your kids will let you deal with it without worrying about leaks.
I believe that more comments on this site should be as helpful and informative as what bubblestheclownfish posted; whether it is guest or registered comments. Kudos to you sir/ma'am. As for my contribution, I have not much more to say since I concur with your post.
In the category of best comment that actually helps an idea Bubblestheclownfish is our winner. this site is horrible for stupid comments that don't help. good work bubbles. I like this idea with a couple tweaks it can be awesome. good work creatives
I like this.... the photos and art direction are a little unrefined for my tastes. But the idea is spot on. Clean it up a bit and it will sing.
Very good. Minimal yet very relevant. Every parent knows that look.
The baby doing a great job but the diaper could help him?
Everything is there.
ok funny and stuff, but: what's the news?
I think everyone is missing the point with this ad... children are creepy and weird. >)
that's not an idea,
that`s opportunism, whithout art direction.
every diaper has that benefit (anytime, everywhere)
Tell us something different.
Disagree. It's not what you say, it's the way that you say it.
It looks like one of those erase-now-before-you-puke-spam-e-mails I keep on receiving..
.: look for the green giant on the label :.
Funny guy