Huggies: Lake

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
Published: December 2008

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49 comments

GuestWednesday, February 11, 2009 - 18:03

That is one BIG huggie

GuestWednesday, February 11, 2009 - 18:42

bravo.

1859 pencils

sneakyhandsWednesday, February 11, 2009 - 19:22

no thanks

GuestWednesday, February 11, 2009 - 19:36

made me look.

GuestWednesday, February 11, 2009 - 19:37

made me look.

GuestWednesday, February 11, 2009 - 19:55

Wake me when it's all over... Zzzzzzzzz.

12 pencils

panda wonWednesday, February 11, 2009 - 20:49

old idea.

GuestWednesday, February 11, 2009 - 22:00

NO NO NO NO....

458 pencils

sparkyWednesday, February 11, 2009 - 21:46

i like it. although i'd wonder where it would be placed. but it would stand out in a parents mag. or even as POS.

129 pencils

turuntun_pshhhWednesday, February 11, 2009 - 22:46

i don´t like it, too forced.

GuestThursday, February 12, 2009 - 15:34

What exactly do you mean with "Too forced"? Mind doing constructive criticism!?

3924 pencils

Disco MunkyFriday, February 13, 2009 - 09:26

Shut the fuck up and just look at the ads.

Stupid "Guest" poster.

"stay low, move fast"

Doin' it for the points

GuestThursday, February 26, 2009 - 04:08

poda poorimone!! its malayalam

GuestWednesday, September 23, 2009 - 07:53

they should ban you from using this site. all that profanity and no constructive criticism.
you should put up your portfolio site.
Let's see your work.

3924 pencils

Disco MunkyWednesday, September 23, 2009 - 11:58

Well said, and because I know you'll love this I'm going to give you a link

http://static.open.salon.com/files/1christ-middle-finger1237063167.jpg

Now shut up dick nose.

Doin' it for the points

GuestWednesday, February 11, 2009 - 22:59

Nice. Your photo is the exact replica of a dream I had not too long ago. The only difference is a person (me) was walking along the side walk and out of no where a land of water lies...the water dips in like you have showcased in your ad and I slip into the open sprout. Shortly after I am thrown back up, sitting on top of the sprouting water shadow. Just like the water is shadowed in your photo.

Creativity Sells!

5 pencils

Creative IdeasWednesday, February 11, 2009 - 23:18

It stands out...just like kids! Wow.

410 pencils

thefakehumanThursday, February 12, 2009 - 00:47

Gud Stuff

- Life Feeds on Life -

GuestThursday, February 12, 2009 - 00:59

Isn't this the same concept done for an absorbent paper towel done last year or so?

649 pencils

slowriderSunday, February 15, 2009 - 16:14

yeah - it was quite similiar - but totally different

one should not take life so seriously - as one will not come out of it alive.

GuestThursday, February 12, 2009 - 01:03

1573 pencils

john doeThursday, February 12, 2009 - 03:56

no.

6 pencils

OGSThursday, February 12, 2009 - 04:01

OLD IDEA..yes..but the message, still works..
ads are for audience..not for advertising people..=)

GuestThursday, February 12, 2009 - 06:02

good one

GuestThursday, February 12, 2009 - 06:12

Yeh, nice idea! :)

GuestThursday, February 12, 2009 - 07:52

I love how some people on this site seem to have this pretentious yawn in a lot of their posts. I'm not an ad genius, but some of the stuff that gets ZZZ's and yawns is decent or needs something. I just think that I would love to hear what these critics would do differently. Thanks to all of those who give criticism and praise with actual thoughts to back them up. Isn't that why we all come to this site in the first place?... to provoke thought. Just my 2 cents.

GuestThursday, February 12, 2009 - 22:20

BORING!!! Please keep your boring 2 cents to yourself. Your comment might be the only thing more boring then this ad.

3924 pencils

Disco MunkyFriday, February 13, 2009 - 10:30

Shut the "F-bomb" up dude. He made a good point....even if both of you have posted as a "Guest".

"stay low, move fast"

Doin' it for the points

GuestFriday, February 13, 2009 - 10:42

"even if both of you have posted as a Guest" What a huge loooooooooser! You sure are brave for posting with a name Disco Munky, and a cool one at that.

3924 pencils

Disco MunkyFriday, February 13, 2009 - 11:48

Thanks for demonstrating my point.

"stay low, move fast"

Doin' it for the points

GuestFriday, February 13, 2009 - 12:05

Why is using a fake name with no link to your work or mention of your real name better then just using “Guest”? Why do people feel their comments are worth more if they sign in under a fake name?

3924 pencils

Disco MunkyFriday, February 13, 2009 - 12:18

It's better because everyone knows that Disco Munky is full of shit and can treat him thus.

Who are you and what are you about?

Just a heads up. Any reply to this will be countered with "Last Word", and I've got a drink in me so I could do this till I need to put the kids to bed.......scary right. On loads of levels.

Doin' it for the points

GuestThursday, February 26, 2009 - 04:30

F*CK YOU DISCO MUNKY...YOU OLD FART...
SHOW US YOUR WORK YOU FUCKIN COWARD...
I BET YOU NEVER WON ANYTHING, AND YOU WILL GROW OLD WITH NOTHING TO WIN AT ALL...
COZ YOU SPENT TOO MUCH TIME BASHING HERE...

47 pencils

JablaiThursday, February 26, 2009 - 04:33

-sulung koesuma-

3924 pencils

Disco MunkyThursday, February 26, 2009 - 04:41

Whatever loser.

Last word. I win.

go on, scream at the computer again. ha ha ha ha ha

Doin' it for the points

GuestThursday, February 12, 2009 - 07:59

Good Execution and thought!!!

GuestThursday, February 12, 2009 - 08:26

Huggies for elder people?

38 pencils

flusteredThursday, February 12, 2009 - 15:06

Fantastic, gave me a little chuckle

2019 pencils

Crisp OneThursday, February 12, 2009 - 22:08

Good Photochop Job Guys

GuestFriday, February 13, 2009 - 01:54

nice!

GuestFriday, February 13, 2009 - 06:18

already done for Absorbing paper, last year.

GuestFriday, February 13, 2009 - 07:50

but this is more power, especially if u have a child

GuestFriday, February 13, 2009 - 09:59

well done.

414 pencils

maashooksheeSaturday, February 14, 2009 - 02:59

well done

6767 pencils

kgeigerSaturday, February 14, 2009 - 05:38

Attack of the Giant Diapers.

GuestSaturday, February 14, 2009 - 08:50

so simple. so smart.

GuestSaturday, February 14, 2009 - 10:08

bad. i mean wtf. really.

GuestMonday, February 16, 2009 - 08:58

no one use this for the tsunami? lol

GuestSaturday, February 28, 2009 - 23:25

cannes!!!

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