Huggies: Lake

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
Published: December 2008

49 comments

Guest's picture
Guest

That is one BIG huggie

Guest's picture
Guest

bravo.

sneakyhands's picture
sneakyhands
1857 pencils

no thanks

Guest's picture
Guest

made me look.

Guest's picture
Guest

made me look.

Guest's picture
Guest

Wake me when it's all over... Zzzzzzzzz.

panda won's picture
panda won
12 pencils

old idea.

Guest's picture
Guest

NO NO NO NO....

sparky's picture
sparky
454 pencils

i like it. although i'd wonder where it would be placed. but it would stand out in a parents mag. or even as POS.

turuntun_pshhh's picture
turuntun_pshhh
129 pencils

i don´t like it, too forced.

Guest's picture
Guest

What exactly do you mean with "Too forced"? Mind doing constructive criticism!?

Disco Munky's picture
Disco Munky
3900 pencils

Shut the fuck up and just look at the ads.

Stupid "Guest" poster.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

poda poorimone!! its malayalam

Guest's picture
Guest

they should ban you from using this site. all that profanity and no constructive criticism.
you should put up your portfolio site.
Let's see your work.

Disco Munky's picture
Disco Munky
3900 pencils

Well said, and because I know you'll love this I'm going to give you a link

http://static.open.salon.com/files/1christ-middle-finger1237063167.jpg

Now shut up dick nose.

Doin' it for the points

Guest's picture
Guest

Nice. Your photo is the exact replica of a dream I had not too long ago. The only difference is a person (me) was walking along the side walk and out of no where a land of water lies...the water dips in like you have showcased in your ad and I slip into the open sprout. Shortly after I am thrown back up, sitting on top of the sprouting water shadow. Just like the water is shadowed in your photo.

Creativity Sells!

Creative Ideas's picture
Creative Ideas
5 pencils

It stands out...just like kids! Wow.

thefakehuman's picture
thefakehuman
410 pencils

Gud Stuff

- Life Feeds on Life -

Guest's picture
Guest

Isn't this the same concept done for an absorbent paper towel done last year or so?

slowrider's picture
slowrider
648 pencils

yeah - it was quite similiar - but totally different

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

:)

john doe's picture
john doe
1571 pencils

no.

OGS's picture
OGS
6 pencils

OLD IDEA..yes..but the message, still works..
ads are for audience..not for advertising people..=)

Guest's picture
Guest

good one

Guest's picture
Guest

Yeh, nice idea! :)

Guest's picture
Guest

I love how some people on this site seem to have this pretentious yawn in a lot of their posts. I'm not an ad genius, but some of the stuff that gets ZZZ's and yawns is decent or needs something. I just think that I would love to hear what these critics would do differently. Thanks to all of those who give criticism and praise with actual thoughts to back them up. Isn't that why we all come to this site in the first place?... to provoke thought. Just my 2 cents.

Guest's picture
Guest

BORING!!! Please keep your boring 2 cents to yourself. Your comment might be the only thing more boring then this ad.

Disco Munky's picture
Disco Munky
3900 pencils

Shut the "F-bomb" up dude. He made a good point....even if both of you have posted as a "Guest".

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

"even if both of you have posted as a Guest" What a huge loooooooooser! You sure are brave for posting with a name Disco Munky, and a cool one at that.

Disco Munky's picture
Disco Munky
3900 pencils

Thanks for demonstrating my point.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Why is using a fake name with no link to your work or mention of your real name better then just using “Guest”? Why do people feel their comments are worth more if they sign in under a fake name?

Disco Munky's picture
Disco Munky
3900 pencils

It's better because everyone knows that Disco Munky is full of shit and can treat him thus.

Who are you and what are you about?

Just a heads up. Any reply to this will be countered with "Last Word", and I've got a drink in me so I could do this till I need to put the kids to bed.......scary right. On loads of levels.

Doin' it for the points

Guest's picture
Guest

F*CK YOU DISCO MUNKY...YOU OLD FART...
SHOW US YOUR WORK YOU FUCKIN COWARD...
I BET YOU NEVER WON ANYTHING, AND YOU WILL GROW OLD WITH NOTHING TO WIN AT ALL...
COZ YOU SPENT TOO MUCH TIME BASHING HERE...

Jablai's picture
Jablai
47 pencils

F*CK YOU DISCO MUNKY...YOU OLD FART...
SHOW US YOUR WORK YOU FUCKIN COWARD...
I BET YOU NEVER WON ANYTHING, AND YOU WILL GROW OLD WITH NOTHING TO WIN AT ALL...
COZ YOU SPENT TOO MUCH TIME BASHING HERE...

-sulung koesuma-

Disco Munky's picture
Disco Munky
3900 pencils

Whatever loser.

Last word. I win.

go on, scream at the computer again. ha ha ha ha ha

Doin' it for the points

Guest's picture
Guest

Good Execution and thought!!!

Guest's picture
Guest

Huggies for elder people?

flustered's picture
flustered
38 pencils

Fantastic, gave me a little chuckle

Crisp One's picture
Crisp One
2007 pencils

Good Photochop Job Guys

Guest's picture
Guest

nice!

Guest's picture
Guest

already done for Absorbing paper, last year.

Guest's picture
Guest

but this is more power, especially if u have a child

Guest's picture
Guest

well done.

maashookshee's picture
maashookshee
414 pencils

well done

kgeiger's picture
kgeiger
7179 pencils

Attack of the Giant Diapers.

Guest's picture
Guest

so simple. so smart.

Guest's picture
Guest

bad. i mean wtf. really.

Guest's picture
Guest

no one use this for the tsunami? lol

Guest's picture
Guest

cannes!!!

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