Huggies: Kisses - Bites

Kisses - Bites

Advertising Agency: Excell Ogilvy, Honduras
Creative Directors: Leo Matylski, Oliver Rodríguez
Art Directors: Dilan López, Oliver Rodríguez
Copywriter: Leo Matylski
Illustrator: Dilan López
Additional credits: David Rodríguez, Oscar Echenique
Published: September 2011

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6 comments

morse's picture
morse
14019 pencils

I don't understand the idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
suresh90
620 pencils

these are the meanings ......muerde-bites, besa-kisses but i cant understand the concept......

sameressawi's picture
sameressawi
12 pencils

at least translate the copy so we understand the meaning
i cant understand the concept

andylefty's picture
andylefty
4535 pencils

0 for 3. I can't understand even with translation.

Milan Solanki's picture
Milan Solanki
986 pencils

wht's the catch?

vote4pedro's picture
vote4pedro
4601 pencils

The tagline translates to, "Life of parents, chaotically beautiful." My best guess is their concept is combining one positive word with one negative word reflecting the good and bad of being a parent. Not the strongest idea. But there is an idea once you get past the language barrier.

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