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Agency: 
Published/Aired: 
December 2009
Description: 

Objective: Ad development to communicate that we can clean babies anywhere with portable Huggies Baby Wipes.
Solution: Agency developed the creative with bath toy to deliver the message that baby feels like having a bath anywhere with Huggies Baby Wipes.

Like a having a bath anywhere

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographers: Youngsik Lee, Yunhee Choi

Comments (20)

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Highest Rated

Migzter13's picture
Migzter13
Activity Score 973

people with not very good eyesight won't get the idea.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

AssassinX's picture
AssassinX
Activity Score 1329

Like it.

premc's picture
premc
Activity Score 917

nice !

7.5/10

radical

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea. Love it

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I also love this idea.

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Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool, the water surface is made of the paper scarf...good idea.

silvi's picture
silvi
Activity Score 4172

Thanks for the explanation. I swear i didn´t get it! I think this is beautiful, but too subtle.

fernwizard's picture
fernwizard
Activity Score 28

cute and like the idea >.<

restless_r's picture
restless_r
Activity Score 275

very interesting :)

Brain-Art's picture
Brain-Art
Activity Score 1101

ok

patUDAY's picture
patUDAY
Activity Score 436

On brief. And good creatives.

UDAYpatwardhan@+91 22 98206 54722

Jps's picture
Jps
Activity Score 41

cool

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Silvi - I'm with you. If the water surface as wet wipe was the intention, they have to make it more apparent that it's the wipe. Too bad it didn't have some sort of pattern/design on it that would have helped. This is a case of being too "clever" and involved in the project without stepping back and looking at it from a consumer's perspective. Nice and clean, great photo/CGI, just off in the execution.

sandhya rao's picture
sandhya rao
Activity Score 217

no words to appreciate....i just loved it

copywriter.txt's picture
copywriter.txt
Activity Score 828

Maybe the print version was more clear. The digital version is too subtle. The idea is great, of course, but to hard to joe consumer get it.

bknowlden's picture
bknowlden
Activity Score 3647

Subtle + sophisticated - nice !

Gunnar's picture
Gunnar
Activity Score 42

Nice!

fadirahhal's picture
fadirahhal
Activity Score 235

Cute and simple, i like it

sarvagya's picture
sarvagya
Activity Score 77

Gr8!!!

Sarvagya

kgeiger's picture
kgeiger
Activity Score 7287

I think these adverts tell an easily understandable story – even if the line is somewhat clumsy in English. Cheers.

Migzter13's picture
Migzter13
Activity Score 973

people with not very good eyesight won't get the idea.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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